Opinion: What do Coke, Tesla, crypto and NFTs have in common? Investors who take crazy to a whole new level

Lets start with the least crazy of all the crazies bond-substitute type stocks.In this example Ill focus on Coca-Cola
KO,
+0.58%,
but I could single out almost any consumer goods company such as Kimberly-Clark
KMB,
+1.63%,
McCormick
MKC,
+0.85%,
WD-40
WDFC,
-1.58%,
and many others that pay a stable dividend.

Coca-Cola is truly an incredible business: the company makes a concentrate and ships it to bottlers, who put in the hard capital, bottle that syrup, and distribute it to every corner of the world. Coke, in concert with its bottlers, has the best distribution system in the world.

Since bottlers do all the heavy lifting, this business earns a very high return on capital. Coke is one of the most beloved brands in the world (unless you are a Pepsi person). This company has experienced incredible growth over the past century. However, unless Coke gets penguins at the South Pole to consume its fine bubbly, it has run out of new markets to sell into. This is exactly what has happened to Coke since 2010 revenues and earnings have stagnated. If you look at the financials, only two things have grown: the stock dividend (due to an increased dividend payout) and the companys debt which has tripled.

Coke is a high-quality company it can raise prices along with inflation on its namesake product, which represents about half of its revenue. It may struggle to do so on other, more commoditized parts of its product portfolio, but nobody questions whether Coca-Cola will be around in 10- or 20 years. Most importantly, investors are convinced Coke will continue to manufacture its 2.6% dividend until the end of time. They are so focused on the the dividend that they are ignoring how much they are paying for this income stream: Mr. Market will let you have Coke today at 30 times earnings.

But what happens to Cokes stock price when interest rates go up? Cokes 2.6% infinite dividend will not be so shiny if U.S. interest rates climb a few percentage points. If the 10-year Treasury
TMUBMUSD10Y,
1.760%
is yielding 5%, Cokes dividend will lose its luster and the stock will decline to a valuation multiple with a 1 in front of it.

Today, many Coke shareholders are experiencing what behavioral economists call empathy gap. They tell themselves, I am fine even if the stock declines 30%50%. I will stick with getting my 2.6% dividend, which will rise with inflation. However, when the stock price declines and safe alternatives offer double that yield, theyll change their thinking thus the gap.

Side note: Dividends dont need to be a shiny object that lead you to eventual financial ruin if/when interest rates rise. Just change the sequence of your analysis. Here is what we do at IMA in dividend portfolios: We identify the universe of stocks in the U.S. and other countries that pay stable dividends, but only the ones that are both high-quality and undervalued end up in the portfolio.

Coke is just a lightweight on the crazy spectrum. The degree of crazy will increase with each example, culminating with smelly, hot air, I promise.

The next one is Tesla
TSLA,
-1.80%.
Ive spilled a lot of ink on this company. I even wrote a series of essays that I turned into a small book (you can get it here). I love my Model 3. Almost three years after I bought it, I still enjoy driving it, and I am not even a car guy. My wife is about to get a Tesla. I like a lot of things about the company.

But the stock is a very different matter. An important lesson that many tech investors learned after the bursting of the dot-com bubble in 1999 and the dot-com bubble in 2021 is that there is a difference between a good company with great products and a good stock. The connection between the two is valuation. The price you pay determines your future return. Price did not matter when valuations were rising, but it will when they arent.

Tesla arguably has the best electric vehicle on the market. Customers love its products. This is no small thing. Unlike the Detroit Three, the German Three, and the Asian Five, which spend tens of billions of dollars on advertising, Tesla has zero advertising budget. Hundreds of thousands of its fanatically loyal customers are its marketing force. Most car companies dont have that type of goodwill. These billions of dollars of savings Tesla can put into more R&D or lower prices or higher profitability.

But Tesla has a market capitalization of $1 trillion roughly equivalent to what the whole rest of the global auto industry is worth. When Teslas market value was at half a trillion dollars, I described its valuation as discounting a temporal wormhole into the future. Today it is priced at double infinity.

Lets move on to the next level of crazy. GameStop
GME,
-2.09%
is in the hands of self-described apes that are standing for the little man against what they see as a corrupt system, and are willing to blow themselves up financially while propping up the prices of worthless companies. GameStop is a retailer of packaged games while the world is moving to digital downloads a tsunami that is going to wash away this brick-and-mortar retailer. At its peak in 2016 the company made $400 million of profit. Its revenue has declined by half since and it is now losing money. These apes currently are giving this dying relic an $8 billion market cap. Its valuation is at almost an all-time high, when its financial situation is at an all-time low. Imagine you won an $8 billion lottery. Would you invest it in an imminently melting, money-losing ice cube whose revenues will eventually dwindle to zero?

GameStop makes Tesla look like a value investment. At least Tesla is a company of the future.Of course, there is another ape stock AMC Entertainment Holdings
AMC,
-1.99%,
the movie theater chain. AMC has often lost money throughout its existence; before the pandemic it made $110 million. Its revenues are down by two-thirds since then, while its share count is up 4x and debt is up 5x. You can acquire this darling outright for just under $10 billion, and it comes with $10 billion of debt. At least GameStop has a net cash balance sheet.

Then there is the crypto universe insanity. Ive spilled a ton of ink on bitcoin
BTCUSD,
-7.11%,
but Id like to point out again that there are thousands of competing cryptocurrencies fighting for dominance. For bitcoin maximalists, bitcoin is their only lord and savior and all other cryptos are heretics. Yet many believe that bitcoin is an inferior, crypto-stone-age type of technology and that new, technologically advanced alternatives are better (thus the thousands of cryptocurrencies). This crypto debate will end peacefully with people losing money.

Since cryptos have no cash flows, I have no idea what their value is. However, my gut sense tells me that the price of cryptos today reflects an overabundance of both optimism and easy money.

But then we have the whole new level of crazy: NFTs (nonfungible tokens). You put a drawing of a flying monkey or a happy goat on a blockchain and you have got priceless, finite, nonfungible art. NFTs of apes that happened to be bored are selling for hundreds of thousands of dollars.

My son Jonah, a student at The University of Colorado, Boulder, told me that many of his friends are making money in NFTs, and most importantly, theyre bragging about it. They have suddenly become connoisseurs of digital art.

Jonah told me about the latest and greatest NFT: Ozzy Osborne of Black Sabbath fame recently decided to become a crypto artist and will drop only 9,500 drawings of bats, which Ozzy calls crypto bats. To get Ozzys art at a wholesale price, you must go on his discussion board and tell the world how much you love it. If you do this enough then board moderators may let you buy it at wholesale, so you can flip it to a greater fool at retail, wholl try to flip to another even greater fool for a higher price after he brags how much money he made on NFTs, which are our digital future. Jonah asked me, Dad, is that not by definition a pyramid scheme? I am a proud parent!

As I am typing this I have caught myself wanting to say, every other sentence, I kid you not. So maybe were approaching the pinnacle of crazy.

When I discuss Coke, its overvaluation is not an abstract concept; it is quantifiable in brushstroke terms. Even Teslas overvaluation is not entirely abstract you are paying more for a company that produces 1 million cars a year than you are for the rest of the industry that produces 4050 times more cars.

Everything beyond that, from GameStop and AMC to crypto and NFTs, might easily be worthless and thus quickly turns into an abstract discussion. How much will Ozzys crypto bats be worth when the last college kid blows his tuition on them? I have an answer for you: zero. When zero is priced in relation $300 or $30,000, it is overpriced by infinity; in either case the loss is 100%. Actually, in many cases the losses will be greater than that. What we learned from previous bubbles is that greed and FOMO eats people from the inside and causes them to resort to leverage. Leverage ruins peoples lives, and it has never been easier to borrow money than it is today.

Sadly, a lot of people who are beating their chests and bragging how much money they are minting will lose their temporary gains and a whole lot more.
The ultimate prize for crazy goes to Stephanie Mato actually, not to her but to the people who spent $200,000 buying her farts in a jar. Stephanie had to make a personal sacrifice in order to produce them, resorting to an unhealthy, gas-producing diet. She had a mild health scare and decided to quit, but dont worry (I kid you not), she is now making NFTs.

How do we invest in an inflationary environment?Read this article

Here are links to more of my views of the inflation landscape (read,listen) and how we invest in inflation (read,listen).

Vitaliy Katsenelson is CEO and chief investment officer ofInvestment Management Associates. He is the author ofActive Value Investing: Making Money in Range-Bound Markets, andThe Little Book of Sideways Markets.

To avoid being taken for a ride in speculative markets, review the fundamentals by reading the6 Commandments of Value Investing. To get more of Katsenelsons insights into investing, head toContrarianEdge.comor listen to his podcast atInvestor.FM.

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