Major DeFi founders support a play-to-earn game that aspires to be the next Flappy Bird.

Fancy Birds, a new blockchain-based play-to-earn game, wants to replicate the popularity of the addicting smartphone blockbuster Flappy Bird. Some of DeFi’s greatest names have backed a new play-to-earn (P2E) blockchain game that aims to replicate the addictive popularity of the 2013 smartphone blockbuster Flappy Bird.

This week, Synthetix’s Kain Warwick, Aave’s Stani Kulechov, Barnbridge’s Tyler Ward, angel investor Santiago Santos (ex-ParaFi Capital), and Sushi’s 0xmaki joined a pre-seed round for the upcoming Fancy Birds, which is set to launch in about a month.

Fancy Birds is a single-player mobile game with 8,888 randomly created NFT characters who start off with personalized characteristics and fight their way through levels to become “the fanciest bird in the nest.”

Successful participants receive 40% of the Fancy (FNC) token supply, and enhancements will allow the game to open multiplayer mode, with breeding, staking, and tournaments planned. The team is working on launching it on the Ethereum NFT scaling layer 2 projects Immutable X.

Fancy Birds, like a lot of other potentially significant meme projects, appeared out of nowhere on Twitter a few weeks ago when Illuvium creator Kieran Warwick questioned on Twitter:

How has no one made a game to earn Flappy Bird? It’s not complicated, just very addicting and a lot of fun, he told reporters, adding that at its peak, it had 100 million daily users. It turns out that someone is genuinely working on it, and it is now in beta.

Warwick joined the project as an adviser and helped coordinate the pre-seed round, and the team is now seeking funding from Framework Ventures, Delphi Digital, and a16z.

The snowballing project is reminiscent of Barnbridge founder and Flappy Bird investor Tyler Ward’s Non-Fungible Pepe project, which was memed into life earlier this year by a lot of the same folks, generating millions in a matter of weeks before changing into Universe.xyz as a cop.

Another upcoming blockchain P2E game that is expanding rapidly is Warwick’s own project Illuvium. The ILV token’s price has climbed from $33 in June to $800 presently, with a market valuation of $500 million and 200,000 Discord users.

Warwick also advised them on how to build up community governance based on the Illuvium and Synthetix models.

The team has been really responsive; they’re going totally decentralized with a DAO first, and a governing council, with 100% of earnings (collected platform fees) going back to stakers, he stated.

We rewrote the tokenomics so that it makes a lot more sense, and I think they’re going to be pretty major players, he says.

Illuvium is an official partner, and fans will be able to play Fancy Birds with an 8-bit version of the game’s main character, Rhamphyre.

Fancy Birds intends to reach out to the large P2E population in nations such as the Philippines. It’s tapping into the same idea as Axie Infinity, plus it’s on mobile, so anyone can play, so I’m anticipating a slew of gamers, Warwick added.

Meanwhile, Warwick stated that the Illuvium team was preparing to release its debut trailer, which would show the world how the game worked. We’ve certainly generated a lot of buzzes; we currently have approximately 200,000 users on Discord, and things are going swimmingly.