Oct. 19, 2021
10:00 AM ET
Clinique brings optimism to NFTs
Clinique revealed its first set of limited-edition NFTs, called “MetaOptimist” with a twist. Instead of bidding on them, like one does to claim most NFTs, the beauty brand is holding a contest to give away three NFTs to select participants in its Smart Rewards program who share stories of optimism and hope for the future. Submissions can be posted on Instagram, TikTok or Twitter with the hashtags “#MetaOptimist,” “#Clinique” and “#Contest.”
In addition to one of the three NFTs, Clinique will award winners with early access to the currently sold out Black Honey Almost Lipstick, and a range of Clinique products once a year for the next decade. Clinique is the first Estée Lauder Companies brand to release a range of NFTs and recruited Futures Intelligence Group CEO Cathy Hackl to assist in the launch.