Good Gaming, Inc. , an innovative brand creating unique interactive entertainment experiences across the gaming segment since 2008, today announced the expansion of its MicroBuddies™ brand into Roblox.
As Good Gaming Inc. continues to develop new strategic avenues for expanding its interactive entertainment vertical, entering Roblox with its robust audience potential, user-friendly platform, and millions of players, is a perfect fit for the MicroBuddies intellectual property.
The MicroBuddies-themed virtual world experience is designed to capture the imagination by immersing its visitors in engaging quests, fun contests, and competitive games. MicroBuddies themed worlds will feature gaming arcades where people can win prizes that will enhance gameplay. They can role-play mining in-experience coins and GOO (MicroBuddies’ unique currency) that will enhance individual characters’ abilities within games while adding individual style and visual flair to the character. The MicroBuddies in-experience store will also provide competitors with the ability to purchase character upgrades and boosters to enhance their overall game playing experience. Players will be able to win unique and rare items as they move up the player rankings, with the top 10 players for each world displayed in-game on worldwide leaderboards.
Roblox is one of the world’s most popular platforms for shared immersive experiences with over 50 million daily active users globally and 10.5 million active creators and developers spanning 180 countries. You can play Roblox virtually anywhere, from an Xbox to a phone, laptop, or PC. Users can dip in and out of different virtual worlds as they share experiences with their friends. Roblox is a free user-generated content platform that spans a myriad of genres and titles, all created by its community.
“Our development team has been working nonstop to bring this project to fruition,” said David Sterling, COO of Good Gaming. We are building a robust MicroBuddies ecosystem featuring unique worlds for each of the species of MicroBuddies that will provide multiple avenues for revenue generation and drive player interest in the MicroBuddies intellectual property” Sterling also stated, “A large part of the successes we shared in my 16 years with Sony Pictures Entertainment was our ability to create new interactive experiences around our properties through product and experience innovation, and platform diversification. It is this type of dynamic product experience creation that we intend to bring to the MicroBuddies franchise and Good Gaming as a whole. We are extremely excited with our plans over the next several months and look forward to a continued expansion of our brand and first and third-party intellectual properties.”
“Our entrance into the metaverse is a significant event in the ongoing evolution of MicroBuddies,” said David Dorwart, Chairman and CEO of Good Gaming. “With its millions of daily active users globally, over half of them now over 13 years old, Roblox represents a tremendous opportunity for us to accelerate the growth of MicroBuddies through its well-established community. We believe this will be the first of many expansions of MicroBuddies onto new platforms that enable us to greatly broaden our target demographic.”
Official launch dates for MicroBuddies on Roblox will be announced within the next six weeks.