The FC Barcelona, a soccer club with a large fanbase in Spain and Europe, has revealed its plans to take advantage of the rise of the metaverse and NFTs in the cryptocurrency market. Joan Laporta, president of the club, explained how it plans to occupy all of these markets to bring more engagement from fans all over the world.
FC Barcelona Explores Growth Options
The FC Barcelona, one of the most influential soccer clubs in Spain and Europe, has announced its intention of expanding to new business areas that include metaverse and NFTs. The expansion’s objective is increasing the engagement of the club through the use of these new technologies. Joan Laporta, president of the club, talked about the upcoming moves the club will be making, stating:
In recent times there has been a lot of attention to blockchain products and services such as NFTs and metaverse. We should be able to offer digital products to our members, our fans that will align with the value of the club and generate a very interesting emotional experience.
Laporta also announced that the club was studying to launch its first NFT drop soon, without giving more details on the subject.
Expansion Through Technology
The FC Barcelona, a club with more than 120 years of history, is already contemplating the introduction of these new technologies to generate revenue and engagement from fans all over the world. Laporta also hinted at the possibility of the launch of a cryptocurrency issued by the club itself, instead of the fan token that is already available, issued in partnership with Socios.
The club is already building infrastructure to support this new path with the launch of Barca Studios, to centralize the production of all of the audiovisual offers of the team, and also the Barca Innovation Hub, to introduce new technologies into the workflow of the team.
Laporta stated the team was definitely focused on expanding to offer new products and services linked to new technologies in order to stay relevant. The president of the club declared:
We want to generate new opportunities for growth. Our goal is to win titles and to make our fans happy, but we also have to profit from opportunities in the sports industry. It is a matter of survival.
According to a report issued in August, major clubs in Europe have earned $200 million collectively thanks to the fan token fever on the Socios platform, with clubs increasingly seeing the creation of such assets as a profitable activity.