Cryptos impact on marketing has only just begun
The road to the adoption of blockchain and crypto in the marketing industry is a long and winding road. But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway.
As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, Ive seen the marketing industry from multiple vantage points.
Whats common in marketing revolutions?
And while every so-called marketing revolution takes a somewhat different path, there are many commonalities. First of all, marketing agencies will get ahead of the curve as a way to exhibit their competitive advantage and value to their clients. But a majority of brand marketers will move more slowly: They have the challenge of socializing change internally, are lured by the opportunity for competitive differentiation but also inherently more cautious, often have large and complex systems issues, and require leadership with a certain risk tolerance. Its why companies like McDonalds and Walmart are dipping their toes into crypto, yet still have a way to go.
Secondly, as with most transformative moments in marketing, a core challenge is a behavioral one: How to get customers/consumers to take that first step to overcome confusion, fear/distrust, or simple inertia to make that first transaction. Think: the early days of the internet and connecting a modem for a dial-up connection; having to incent folks to adopt online banking and pay their first bill or electronically deposit their first check; or QR-codes, which were a big dud until Apple built a QR reader right in the iPhones camera.
The common denominator: simplicity. Its why asking mainstream consumers to navigate an infinite number of exchanges, Metamask, Uniswap, hot and cold wallets, and the like is a tall task. Yes, early adopters are doing just fine, but theyre just a sliver of the total universe of the general population.
Related: Cryptocurrency and the rise of the user-generated brand
Third, innovation happens because there are problems to be solved. From the Cypherpunks to modern-day evangelists, champions of crypto talk of transforming how privacy, decentralization and the democratization of money will change the world. For marketers, the issues that have prevailed so far are related, but a bit more modest.
For example, projects like Lucidity and Rebel AI (now Logiq) offer to tackle the vexing issue of bot-driven ad fraud in digital marketing. The browser Brave, and its corresponding token, BAT, promise to tackle data privacy when searching the web. And AdsDax and IBM are working to drive more accountability and transparency in digital marketing performance.
Just around the corner
The onramp to the blockchain/crypto highway in marketing can be found all around us, right now. Consider:
Payments: With the rise of crypto credit cards like those offered by Coinbase, Crypto.com, BlcokFi the ability to pay with crypto on PayPal buy now, pay later (BNPL) platforms like Klarna integrating Safello and the dominance of stablecoins, its safe to say the payments category is rapidly evolving and will have a material impact on how products and services engage their customers.
Analytics: Data analytics is core to the digital marketing revolution, and the ability for marketers to leverage it shows tremendous potential in a decentralized ecosystem. The use cases for oracles like Chainlink, querying tools such as The Graph and onChain analytics have only scratched the surface of their potential for brand marketers.
Content creation: The rights of content creators and publishers have long been a hot button in the marketing ecosystem. Projects like Audius are demonstrating how a decentralized ledger has the potential to be a gamechanger in protecting copyrights, giving consumers more choice in how they pay for and consume content, and how content is stored and distributed.
Related: Capturing lost intellectual property revenues with blockchain
Social media: Twitter recently announced an executive role to spearhead its BlueSky exploratory for a decentralized standard for social media. Facebook is purportedly piloting a stablecoin-based digital currency of its own, dubbed Diem. Social media and content marketing have, arguably, been at the forefront of the brand marketing playbook over the past five years; theres little reason to believe that that will not remain the case.
Loyalty: Loyalty/customer relationship management programs, which often struggle with creating a currency to deliver as a reward to motivate true behavior change vs. merely defending defection, will find an entirely new avenue to go down in NFTs which projects like Cryptibles and Enjin is offering. Moreover, as experiences outpace stuff as a coveted reward for loyalty, the promise of NFTs for digital tickets to unique experiences like that offered by Microsoft, collectible trading and auctions, and the ability to connect in-person events with a digital experience is an exciting new frontier.
Related: Brands must tokenize their loyalty and rewards programs
Gamification: The impressive growth of Axie Infinity demonstrates just how powerful the potential for play-to-earn gaming and NFTs can be. Though Axie is a self-contained game, it portends a future where brands will gamify marketing strategies of their own in a semi-decentralized way, and even create their own play-to-earn games.
Ingredient brands: Will there come a time when the blockchain that a product/service is built on becomes an ingredient brand much the way Visa or Mastercard is to an issuing banks credit card, or Intel is to a Windows-based computer? Will we see the likes of NBA Top Shot powered by Flow? Given all the investor interest in crypto projects, its not an outlandish thought.
Peering into the future: The Metaverse
If history is any guide, the decentralized digital future will fundamentally change how marketing is done, as the UX of the technology gets easier and more intuitive, the utility becomes more obvious and profound, adoption increases, and behavioral hurdles are slowly but surely overcome.
So while I previously offered my thesis for the rise of the user-generated brand (UGB), Id like to now peer into the future and paint a picture of a personal Web 3.0, decentralized consumer community.
Related: Is a new decentralized internet, or Web 3.0, possible?
Imagine this: Web 3.0 is firmly in place and blockchain technology and crypto are ubiquitous. The battles over regulation have largely been fought. Transaction speed, scalability and resilience are no longer questioned. And, after several waves of merged projects, consolidation and an inevitable shakeout, there are dominant projects in every category.
Now, everyone on the internet has a private key on a blockchain within their personalized metaverse, within which they can build their private house (which they can name as they wish). Simple to access, their Metaverse House (MVH) will be where they can store, explore and procure using their universal wallet.
Store
Their MVH will be home to their electronic health record and legal documents, profile including interests and preferences, NFTs (which they can hang on their virtual walls), and transaction histories. Those items that they wish to be public can be accessed utilizing a privacy view key. Everything else is private and secure.
Explore
Here, consumers get paid in crypto for agreeing to be targeted for advertising. So, for example, if someone wants a brand like Nexium to tell them how they can eliminate their acid reflux, theyll simply have to make all or part of their health record public using their view key. When they demonstrably engage the ad unit, theyll receive their reward as stipulated in their smart contract. If theyre researching a new car and would like a brand to show them stuff, send offers, etc., theyll simply drop their public key on its website and voila! itll show up in their MVH and keep showing up as the advertiser deems strategically effective in moving a prospect down a decision funnel until said prospect revokes the key.
Because consumers arent always aware of what could solve a problem or add value to their lives, theyll toggle on the option to Surprise Me! For this, advertisers will have to pay a premium which means theyll need to be more selective, not less, in whom they target, using AI/predictive modeling that analyzes those publicly accessible profiles and transaction histories.
And because, by this time, virtually all advertising will be addressable, the ability to deliver what people truly want, when they want it, will be profound.
Related: New industry, new rules: Building the Metaverse without bias
When people consume content whether its streaming video, an article online or podcast theyll pay for it using their universal wallet. It wont be a monthly subscription, mind you. Youll have a choice: By the amount of time on site, individual content accessed or any other arrangement that the publisher wants to offer its customers. Instead of big monthly chunks, itll be in very small bite-sized payments.
Because their MVH chain time-stamps transactions across multiple sites and services, a new kind of loyalty program will be conceivable one in which a family of cross-sector brands on a truly global scale can band together to create something the likes of Upromise and Plenti could never pull off.
Need auto insurance? Instead of getting it from an underwriter like Geico, Progressive or State Farm, youll connect with others in a peer-to-peer smart contract cooperative, with arbitrators who act as adjusters and receive fees for every verdict.
I can go on and on.
Procure
Whether you have stablecoins issued by the country you live in or any other coins in your universal wallet, youll be able to do all your shopping and banking directly from your MVH. Youll be empowered to ask retailers to essentially bid for your business by price, added value services, bundled offers, etc. Want to buy something from a store halfway around the planet? No problem; the currency exchange is decentralized and automatic.
Consumers will have full control over how much, if any, of their shopping transactions they want to be public meaning open to marketing analytics for the reasons described above. Done prudently by advertisers, consumers will see great value over time in just how helpful, vs. harassing brands that covet their business can be.
So is this vision of a new, blockchain-centric marketing universe fanciful? Possible? You decide.
Regardless, in the inimitable words of Ken Kesey, when it comes to roads worth traveling, either youre on the bus, or youre off the bus.
This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
The views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.
Rich Feldman currently leads marketing for Finario, an enterprise capital planning SaaS provider. Prior, he was chief marketing officer at PrimaHealth Credit and was an agency owner/partner and chief strategy officer at Doner CX (part of the MDC Partners Network), where he led the CRM, analytics, digital media and other strategic areas of the business. Rich has lectured on strategy at the New York University Masters Program in Marketing, at Syracuse University and is an adjunct professor at Western Connecticut University where he is an advisory board member of the Ancell School of Business. He is also the author of the book, Deconstructing Creative Strategy.
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But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway.u003Cu002Fpu003Eu003Cpu003EAs someone who has been a creative director, agency owneru002Fpartner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, Ive seen the marketing industry from multiple vantage points. u003Cu002Fpu003Eu003Ch2u003EWhats common in marketing revolutions?u003Cu002Fh2u003Eu003Cpu003EAnd while every so-called marketing revolution takes a somewhat different path, there are many commonalities. First of all, marketing agencies will get ahead of the curve as a way to exhibit their competitive advantage and value to their clients. But a majority of brand marketers will move more slowly: They have the challenge of socializing change internally, are lured by the opportunity for competitive differentiation but also inherently more cautious, often have large and complex systems issues, and require leadership with a certain risk tolerance. Its u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fmcdonalds-nestle-and-virgin-media-join-blockchain-in-advertising-pilot”u003Ewhy companies like McDonaldsu003Cu002Fau003E and u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fwalmart-seeks-crypto-product-lead-to-drive-digital-currency-strategy”u003EWalmart are dipping their toes into cryptou003Cu002Fau003E, yet still have a way to go.u003Cu002Fpu003Eu003Cpu003ESecondly, as with most transformative moments in marketing, a core challenge is a u003Cemu003Ebehavioralu003Cu002Femu003E one: How to get customersu002Fconsumers to take that first step to overcome confusion, fearu002Fdistrust, or simple inertia to make that first transaction. Think: the early days of the internet and connecting a modem for a dial-up connection; having to incent folks to adopt online banking and pay their first bill or electronically deposit their first check; or QR-codes, which were a big dud until Apple built a QR reader right in the iPhones camera.u003Cu002Fpu003Eu003Cpu003EThe common denominator: simplicity. Its why asking mainstream consumers to navigate an infinite number of exchanges, Metamask, Uniswap, hot and cold wallets, and the like is a tall task. Yes, early adopters are doing just fine, but theyre just a sliver of the total universe of the general population.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcryptocurrency-and-the-rise-of-the-user-generated-brand”u003Eu003Cstrongu003Eu003Cemu003ECryptocurrency and the rise of the user-generated brandu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EThird, innovation happens because there are problems to be solved. From the Cypherpunks to modern-day evangelists, champions of crypto talk of transforming how privacy, decentralization and the democratization of money will change the world. For marketers, the issues that have prevailed so far are related, but a bit more modest.u003Cu002Fpu003Eu003Cpu003EFor example, projects like Lucidity and Rebel AI (now Logiq) offer to u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ftoyota-uses-blockchain-tech-to-reduce-fraud-in-digital-advertising-campaigns”u003Etackle the vexing issue of bot-driven ad fraudu003Cu002Fau003E in digital marketing. The browser Brave, and its corresponding token, BAT, u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbrave-takes-aim-at-google-with-privacy-protecting-search-engine-beta”u003Epromise to tackle data privacyu003Cu002Fau003E when searching the web. And AdsDax and IBM are working to u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fwith-blockchain-fraud-will-not-be-able-to-steal-digital-ad-revenues”u003Edrive more accountability and transparency in digital marketingu003Cu002Fau003E performance.u003Cu002Fpu003Eu003Ch2u003EJust around the corneru003Cu002Fh2u003Eu003Cpu003EThe onramp to the blockchainu002Fcrypto highway in marketing can be found all around us, right now. Consider:u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EPaymentsu003Cu002Fstrongu003E: With the u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcrypto-goes-plastic-coinbases-visa-approved-solution-suggests-growth”u003Erise of crypto credit cardsu003Cu002Fau003E like those offered by Coinbase, Crypto.com, BlcokFi the ability u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fpaypal-releases-new-consumer-app-for-crypto-savings-and-direct-deposits”u003Eto pay with crypto on PayPalu003Cu002Fau003E buy now, pay later (BNPL) platforms like Klarna integrating Safello and the dominance of stablecoins, its safe to say u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fblockfi-starts-shipping-visa-backed-bitcoin-rewards-credit-cards”u003Ethe payments category is rapidly evolvingu003Cu002Fau003E and will have a material impact on u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fgot-crypto-here-are-3-debit-cards-that-let-you-spend-your-stack”u003Ehow products and services engage their customersu003Cu002Fau003E. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EAnalytics:u003Cu002Fstrongu003E Data analytics is core to the digital marketing revolution, and the ability for marketers to leverage it shows tremendous potential in a decentralized ecosystem. The use cases for oracles like Chainlink, querying tools such as The Graph and onChain analytics have only scratched the surface of their potential for brand marketers. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EContent creation:u003Cu002Fstrongu003E The rights of content creators and publishers have long been a hot button in the marketing ecosystem. Projects like Audius are demonstrating how a decentralized ledger has the potential to be a u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fstrong-fundamentals-lure-traders-back-to-audius-raydium-and-helium”u003Egamechanger in protecting copyrightsu003Cu002Fau003E, giving consumers more choice in how they pay for and consume content, and how content is stored and distributed.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcapturing-lost-intellectual-property-revenues-with-blockchain”u003Eu003Cstrongu003Eu003Cemu003ECapturing lost intellectual property revenues with blockchainu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003ESocial media: u003Cu002Fstrongu003ETwitter recently u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcrypto-developer-will-lead-twitter-s-decentralized-social-media-initiative”u003Eannounced an executive role to spearheadu003Cu002Fau003E its BlueSky exploratory for a decentralized standard for social media. u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fdiem-struggling-to-win-over-officials-in-washington-despite-rebranding-efforts”u003EFacebook is purportedly pilotingu003Cu002Fau003E a stablecoin-based digital currency of its own, dubbed Diem. Social media and content marketing have, arguably, been at the forefront of the brand marketing playbook over the past five years; theres little reason to believe that that will not remain the case.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003ELoyalty: u003Cu002Fstrongu003ELoyaltyu002Fcustomer relationship management programs, which often struggle with creating a currency to deliver as a reward to motivate true behavior change vs. merely defending defection, will find an entirely new avenue to go down in NFTs which projects like Cryptibles and Enjin is offering. Moreover, as experiences outpace stuff as a coveted reward for loyalty, the promise of NFTs for digital tickets to unique experiences like that u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fmicrosoft-launches-game-to-celebrate-women-in-science-with-minecraft-nft-rewards”u003Eoffered by Microsoftu003Cu002Fau003E, collectible trading and auctions, and the ability to connect in-person events with a digital experience is an exciting new frontier.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbrands-must-tokenize-their-loyalty-and-rewards-programs”u003Eu003Cstrongu003Eu003Cemu003EBrands must tokenize their loyalty and rewards programsu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EGamification:u003Cu002Fstrongu003E The impressive growth of u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fready-player-earn-where-nft-gaming-and-the-virtual-economy-coincide”u003EAxie Infinityu003Cu002Fau003E demonstrates just how powerful the potential for play-to-earn gaming and NFTs can be. Though Axie is a self-contained game, it portends a future where brands will gamify marketing strategies of their own in a semi-decentralized way, and even create their own play-to-earn games.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EIngredient brandsu003Cu002Fstrongu003E: Will there come a time when the blockchain that a productu002Fservice is built on becomes an ingredient brand much the way Visa or Mastercard is to an issuing banks credit card, or Intel is to a Windows-based computer? Will we see the likes of u003Cemu003ENBA Top Shot powered by Flow? u003Cu002Femu003EGiven all the investor interest in crypto projects, its not an outlandish thought.u003Cu002Fpu003Eu003Ch2u003EPeering into the future: The Metaverseu003Cu002Fh2u003Eu003Cpu003EIf history is any guide, the decentralized digital future will fundamentally change how marketing is done, as the UX of the technology gets easier and more intuitive, the u003Cemu003Eutility u003Cu002Femu003Ebecomes more obvious and profound, adoption increases, and behavioral hurdles are slowly but surely overcome. u003Cu002Fpu003Eu003Cpu003ESo while I previously offered my thesis for the rise of the u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcryptocurrency-and-the-rise-of-the-user-generated-brand”u003Euser-generated brand (UGB)u003Cu002Fau003E, Id like to now peer into the future and paint a picture of a personal Web 3.0, decentralized consumer community.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fis-a-new-decentralized-internet-or-web-3-0-possible”u003Eu003Cstrongu003Eu003Cemu003EIs a new decentralized internet, or Web 3.0, possible?u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EImagine this: Web 3.0 is firmly in place and blockchain technology and crypto are ubiquitous. The battles over regulation have largely been fought. Transaction speed, scalability and resilience are no longer questioned. And, after several waves of merged projects, consolidation and an inevitable shakeout, there are dominant projects in every category. u003Cu002Fpu003Eu003Cpu003ENow, everyone on the internet has a private key on a blockchain within their personalized metaverse, within which they can build their private house (which they can name as they wish). Simple to access, their Metaverse House (MVH) will be where they can u003Cemu003Estoreu003Cu002Femu003E, u003Cemu003Eexploreu003Cu002Femu003E and u003Cemu003Eprocureu003Cu002Femu003E using their universal wallet.u003Cu002Fpu003Eu003Ch3u003EStoreu003Cu002Fh3u003Eu003Cpu003ETheir MVH will be home to their electronic health record and legal documents, profile including interests and preferences, NFTs (which they can hang on their virtual walls), and transaction histories. Those items that they wish to be public can be accessed utilizing a privacy view key. Everything else is private and secure.u003Cu002Fpu003Eu003Ch3u003EExploreu003Cu002Fh3u003Eu003Cpu003EHere, consumers u003Cemu003Eget paidu003Cu002Femu003E in crypto for agreeing to be targeted for advertising. So, for example, if someone wants a brand like Nexium to tell them how they can eliminate their acid reflux, theyll simply have to make all or part of their health record public using their view key. When they demonstrably engage the ad unit, theyll receive their reward as stipulated in their smart contract. If theyre researching a new car and would like a brand to show them stuff, send offers, etc., theyll simply drop their public key on its website and u003Cemu003Evoila!u003Cu002Femu003E itll show up in their MVH and keep showing up as the advertiser deems strategically effective in moving a prospect down a decision funnel until said prospect revokes the key.u003Cu002Fpu003Eu003Cpu003EBecause consumers arent always aware of what could solve a problem or add value to their lives, theyll toggle on the option to u003Cemu003ESurprise Me! u003Cu002Femu003EFor this, advertisers will have to pay a premium which means theyll need to be u003Cemu003Emoreu003Cu002Femu003E selective, not less, in whom they target, using AIu002Fpredictive modeling that analyzes those publicly accessible profiles and transaction histories.u003Cu002Fpu003Eu003Cpu003EAnd because, by this time, virtually u003Cemu003Eallu003Cu002Femu003E advertising will be addressable, the ability to deliver what people truly want, when they want it, will be profound.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnew-industry-new-rules-building-the-metaverse-without-bias”u003Eu003Cstrongu003Eu003Cemu003ENew industry, new rules: Building the Metaverse without biasu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EWhen people consume content whether its streaming video, an article online or podcast u003Cemu003Etheyllu003Cu002Femu003E pay for it using their universal wallet. It wont be a monthly subscription, mind you. Youll have a choice: By the amount of time on site, individual content accessed or any other arrangement that the publisher wants to offer its customers. Instead of big monthly chunks, itll be in very small bite-sized payments.u003Cu002Fpu003Eu003Cpu003EBecause their MVH chain time-stamps transactions across multiple sites and services, a new kind of loyalty program will be conceivable one in which a u003Cemu003Efamilyu003Cu002Femu003E of cross-sector brands on a truly global scale can band together to create something the likes of Upromise and Plenti could never pull off.u003Cu002Fpu003Eu003Cpu003ENeed auto insurance? Instead of getting it from an underwriter like Geico, Progressive or State Farm, youll connect with others in a peer-to-peer smart contract cooperative, with arbitrators who act as adjusters and receive fees for every verdict.u003Cu002Fpu003Eu003Cpu003EI can go on and on.u003Cu002Fpu003Eu003Ch3u003EProcureu003Cu002Fh3u003Eu003Cpu003EWhether you have stablecoins issued by the country you live in or any other coins in your universal wallet, youll be able to do all your shopping and banking directly from your MVH. Youll be empowered to ask retailers to essentially bid for your business by price, added value services, bundled offers, etc. Want to buy something from a store halfway around the planet? No problem; the currency exchange is decentralized and automatic.u003Cu002Fpu003Eu003Cpu003EConsumers will have full control over how much, if any, of their shopping transactions they want to be public meaning open to marketing analytics for the reasons described above. Done prudently by advertisers, consumers will see great value over time in just how helpful, vs. harassing brands that covet their business can be.u003Cu002Fpu003Eu003Cpu003ESo is this vision of a new, blockchain-centric marketing universe fanciful? Possible? You decide. u003Cu002Fpu003Eu003Cpu003ERegardless, in the inimitable words of Ken Kesey, when it comes to roads worth traveling, either youre on the bus, or youre off the bus.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003ERich Feldmanu003Cu002Fstrongu003E currently leads marketing for Finario, an enterprise capital planning SaaS provider. Prior, he was chief marketing officer at PrimaHealth Credit and was an agency owneru002Fpartner and chief strategy officer at Doner CX (part of the MDC Partners Network), where he led the CRM, analytics, digital media and other strategic areas of the business. Rich has lectured on strategy at the New York University Masters Program in Marketing, at Syracuse University and is an adjunct professor at Western Connecticut University where he is an advisory board member of the Ancell School of Business. He is also the author of the book, u003Cemu003EDeconstructing Creative Strategyu003Cu002Femu003E.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”consulting_newsletter”u003Eu003Cu002Ftemplateu003E”;lv.audio=”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F74275.79af95ed-0400-4c8d-9bc9-3ca1137dc2b0.mp3″;lv.facebookShares=e;lv.twitterShares=f;lv.linkedinShares=f;lv.redditShares=gH;lv.views=1650;lv.shares=Y;lv.tags=[{id:w,slug:av,title:Z,url:T},{id:eX,slug:eY,title:eZ,url:e_},{id:el,slug:em,title:ef,url:cf},{id:”3323″,slug:”future-of-money”,title:”Future of 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Shaq”,cover:”https:u002Fu002Fs3.cointelegraph.comu002Fuploadsu002F2021-10u002Fe47de29d-7f15-4c72-9c20-57bbcea8d6c0.jpg”,datePublished:c,dateHuman:c,publishedDateTimeObject:h,categorySlug:d,categoryUrl:eD,categoryName:d,authorName:d,authorUrl:eE,previewText:d,badgeSlug:d,badgeName:d,views:f,showShares:b,showStats:b},{id:”74392″,isSponsored:a,isPressRelease:a,isExplained:a,isMagazinePost:a,url:”u002Fnewsu002Fhow-to-modify-or-cancel-a-pending-ethereum-transaction”,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fhow-to-modify-or-cancel-a-pending-ethereum-transaction”,title:”How to modify or cancel a pending Ethereum transaction”,cover:”https:u002Fu002Fs3.cointelegraph.comu002Fuploadsu002F2021-10u002F1edb6be6-270b-4aec-a9df-40edf8ce360a.jpg”,datePublished:c,dateHuman:c,publishedDateTimeObject:h,categorySlug:d,categoryUrl:eD,categoryName:d,authorName:d,authorUrl:eE,previewText:d,badgeSlug:d,badgeName:d,views:f,showShares:b,showStats:b},{id:”73643″,isSponsored:a,isPressRelease:a,isExplained:a,isMagazinePost:a,url:”u002Fnewsu002Fbuilding-a-better-stock-market-tokenized-shares-bridge-trading-gap-on-blockchain”,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbuilding-a-better-stock-market-tokenized-shares-bridge-trading-gap-on-blockchain”,title:”Building a better stock market: Tokenized shares bridge trading gap on 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together”,cover:”https:u002Fu002Fs3.cointelegraph.comu002Fuploadsu002F2021-10u002Fed455082-8f1d-433d-b206-34e525cf00a7.jpg”,datePublished:c,dateHuman:c,publishedDateTimeObject:h,categorySlug:d,categoryUrl:eD,categoryName:d,authorName:d,authorUrl:eE,previewText:d,badgeSlug:d,badgeName:d,views:f,showShares:b,showStats:b},{id:”73981″,isSponsored:a,isPressRelease:a,isExplained:a,isMagazinePost:a,url:”u002Fnewsu002Fsurvivorship-bias-has-led-to-an-imbalance-in-the-crypto-ecosystem”,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsurvivorship-bias-has-led-to-an-imbalance-in-the-crypto-ecosystem”,title:”Survivorship bias has led to an imbalance in the crypto 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u002Fmagazineu002Fxmlrpc.phprnDisallow: u002Fmagazineu002Ftemplate.htmlrnDisallow: u002Fmagazineu002Fwp-adminrnDisallow: u002Fmagazineu002Fwp-includesrnDisallow: u002Fmagazineu002FarchivernDisallow: u002Fmagazineu002F?s=rnrnSitemap: https:u002Fu002Fcointelegraph.comu002Fsitemap.xml “;mc.isHidden=a;mc.position=r;return {layout:p,data:[{currentMeta:lt,currentArticle:lv,currentAlternates:[lA],metas:[lt,{articleId:gI,url:lB,title:gJ,seoTitle:gJ,description:”Secrecy is a privilege, but privacy is a right whose defense must be a priority for the entire crypto space.”,image:lC,openGraphType:X},{articleId:fJ,url:lD,title:gK,seoTitle:gK,description:”What crypto needs is to remove any friction of using the product and make it immensely useful to everyone just like the iPhone back in the day.”,image:lE,openGraphType:X},{articleId:gL,url:lF,title:gM,seoTitle:gM,description:”By enabling cross-chain transactions, networks like Ethereum and Bitcoin will achieve the desired level of institutional adoption.”,image:lG,openGraphType:X},{articleId:gN,url:lH,title:gO,seoTitle:gO,description:”Responsibility in crypto lending will pave the way towards an ethically and morally guided financial future rather than one based on profit.”,image:lI,openGraphType:X},{articleId:fK,url:lJ,title:gP,seoTitle:gP,description:”Transparency of blockchains has proven to be a useful tool, and the time for a self-sovereign decentralized identity has come.”,image:lK,openGraphType:X},{articleId:e$,url:lL,title:gQ,seoTitle:gQ,description:”The future of gaming will be based on play-to-earn games that have their own metaverses with native cryptocurrencies.”,image:lM,openGraphType:X},{articleId:fa,url:lN,title:gR,seoTitle:gR,description:”Facebooks Diem project has the ambition to become a new global digital currency with sights set on revolutionizing the global payment system.”,image:lO,openGraphType:X},{articleId:fL,url:lP,title:gS,seoTitle:gS,description:”Smart cities are being planned and implemented around the world already, but what is needed to drive public endorsement of smart cities?”,image:lQ,openGraphType:X},{articleId:fM,url:lR,title:gT,seoTitle:gT,description:”People who dont live and breathe crypto arent engaging in the nonfungible token market, and that must be changed.”,image:lS,openGraphType:X}],articles:[lv],infiniteArticles:[{id:gI,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”the-crypto-industry-royally-screwed-up-privacy”,url:lB,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-crypto-industry-royally-screwed-up-privacy”,title:gJ,youtubeVideoIdCover:c,cover:lC,datePublished:fF,dateHuman:”11 hours ago”,humanDateTime:”2021-10-17 08:11″,dateISOFull:”2021-10-17T07:11:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:ek,hour:ax,minute:E,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Warren Paul Anderson”,authorUrl:”u002Fauthorsu002Fwarren-paul-anderson”,authorAvatar:ee,previewText:”Sadly, there are several reasons why the blockchain community has fallen short in making privacy a tier-one priority, and that must be changed.”,twitterLeadText:”Satoshis original idea has fallen short in at least one area, and thats privacy, argues @warpaul”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EPrivacy is a complicated topic. Few would argue that privacy is not important. Its generally more interesting to talk about things that are disputable. So, the limited arguments against privacy actually make it somewhat boring to discuss and easy to take for granted. As Edward Snowden famously u003Ca href=”https:u002Fu002Fwww.businessinsider.comu002Fedward-snowden-privacy-argument-2016-9″ target=”_blank” rel=”noopener nofollow”u003Esaidu003Cu002Fau003E: Arguing that you don’t care about privacy because you have nothing to hide is like arguing that you don’t care about free speech because you have nothing to say.u003Cu002Fpu003Eu003Cpu003EHowever, what if your privacy is not a priority? What if your privacy is not guaranteed? What if everything you do is under constant surveillance?u003Cu002Fpu003Eu003Cpu003EYou might fight back.u003Cu002Fpu003Eu003Cpu003EUnfortunately, this actually is the state of the cryptocurrency industry, and not enough people are in the fight to defend privacy.u003Cu002Fpu003Eu003Ch2u003ETransparency vs. privacyu003Cu002Fh2u003Eu003Cpu003EWhen I first read the Bitcoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E) white paper in 2011, I fell in love with the vision for a peer-to-peer electronic cash system. Most societies have physical cash legal tender so, in a digital society, what is the physical cash equivalent? Satoshi Nakamoto seemed to come up with an elegant answer to that question, and a multi-trillion dollar market has emerged around it. Sadly, Satoshis original idea has fallen short in at least one area, and thats privacy.u003Cu002Fpu003Eu003Cpu003ELegal tender is private. When someone exchanges coins or banknotes (aka bills in the U.S. and Canada) for a good or service, that transaction is only known to the two parties involved. Identification is requested if the good or service is restricted to certain age groups (beer runs aren’t for everyone). Further, if you hand a $10 bill to the lady at the local farmer’s market, she can’t look up how much you have left in your bank account.u003Cu002Fpu003Eu003Cpu003EHowever, transactions on the Bitcoin blockchain are radically transparent. This means transaction amounts, frequency and balances are all open for the entire public to see. The Bitcoin white paper only dedicates a half-page to the topic of privacy with suggested workarounds that dont always work as intended, especially for second generation account-based blockchains such as Ethereum.u003Cu002Fpu003Eu003Cpu003EThere are user guides on how to achieve more privacy using Bitcoin, but they are extremely complicated and generally recommend using tools that can be dangerous for users. There are also a few blockchain networks that have been designed with privacy as the default, but most do not support more complex programmability such as smart contracts, which enable new use cases involving business logic in u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fdefi-101u002Fdefi-a-comprehensive-guide-to-decentralized-finance”u003Edecentralized financeu003Cu002Fau003E (DeFi).u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fdpn-vs-vpn-the-dawn-of-decentralized-web-privacy”u003Eu003Cstrongu003Eu003Cemu003EDPN vs. VPN: The dawn of decentralized web privacyu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003ELeaving privacy behindu003Cu002Fh2u003Eu003Cpu003EWhy has the blockchain community fallen short in making privacy a tier-one priority? For one, u003Cemu003Eprivacy has taken a back seat to three other prioritiesu003Cu002Femu003E: security, decentralization and scalability. Nobody will argue that these three components arent important either. But do they have to be mutually exclusive to privacy?u003Cu002Fpu003Eu003Cpu003EAnother reason privacy has not been prioritized is thatu003Cemu003E its very hard to guaranteeu003Cu002Femu003E. Historically, privacy tools such as zero-knowledge proofs have been slow and inefficient, and making them more scalable is hard work. But, just because privacy is hard, does that mean it should not be a priority?u003Cu002Fpu003Eu003Cpu003EThe last reason is probably the most concerning. Theres a myth in the media thatu003Cstrongu003E u003Cu002Fstrongu003Ecrypto transactions are completely anonymous. They are not. This means that many people have been actively using crypto under the fallacy that their transactions are private. As blockchain network analysis tools become more sophisticated, the lack of anonymity increases. So, when does privacy become important enough to make it a priority?u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbitcoin-can-t-be-viewed-as-an-untraceable-crime-coin-anymore”u003Eu003Cstrongu003Eu003Cemu003EBitcoin can’t be viewed as an untraceable ‘crime coin’ anymoreu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EPrivacy Financeu003Cu002Fh2u003Eu003Cpu003EA friend of mine who has worked in the crypto industry full-time since 2015 recently asked me, WTF is PriFi?u003Cstrongu003E u003Cu002Fstrongu003EPriFi, or Privacy Finance, is the crypto industrys admission that we royally screwed up with privacy. We screwed up so badly that, 12 years into this industrys evolution, we are just now getting to the point where privacy is important enough to have its own hashtag.u003Cu002Fpu003Eu003Cpu003ESo, where do we go from here to build more privacy that protects everyday crypto users and achieves the digital privacy equivalent of cash?u003Cu002Fpu003Eu003Cpu003EThe first step isu003Cstrongu003Eu003Cemu003E u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cemu003Emore educationu003Cu002Femu003E. As society becomes increasingly digital, privacy is becoming harder to achieve. This starts with educating the media on the differences between secrecy and privacy. Secrecy is not wanting u003Cemu003Eanyoneu003Cu002Femu003E to know something. Privacy is not wanting u003Cemu003Ethe whole worldu003Cu002Femu003E to know something. Secrecy is a privilege. Privacy is a right.u003Cu002Fpu003Eu003Cpu003EThe next step isu003Cstrongu003E u003Cu002Fstrongu003Eu003Cemu003Eto make privacy simpleru003Cu002Femu003E.u003Cstrongu003E u003Cu002Fstrongu003EAchieving privacy in crypto should not require clunky workarounds, shady tools or a deep expertise of complex cryptography. Blockchain networks, including smart contract platforms, should support optional privacy that works as easily as clicking a button.u003Cu002Fpu003Eu003Cpu003EThe final step is u003Cemu003Eto defend privacyu003Cu002Femu003E. Privacy is a timely issue. The recent u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Finfrastructure-bill-passes-us-senate-without-clarification-on-crypto”u003EU.S. infrastructure billu003Cu002Fau003E includes a clause to extend section 6050I of the tax code, which requires individual counterparties to collect personal information on each other for cash transactions over $10,000, and applies it to cryptocurrencies. Coin Center, a pro-crypto nonprofit advocacy and research group, is preparing to challenge the constitutionality of this change for crypto. You can too,u003Ca href=”https:u002Fu002Fwww.fightforthefuture.orgu002Factionsu002Fstop-the-senate-from-sneaking-through-total-surveillance-of-the-crypto-economyu002F” target=”_blank” rel=”noopener nofollow”u003E hereu003Cu002Fau003E.u003Cu002Fpu003Eu003Cpu003EArmed with proper education, an intuitive user experience, and motivation to make privacy a priority for crypto, we can defend our rights without being reckless and maintain sensible privacy on our own terms. u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EWarren Paul Andersonu003Cu002Fstrongu003E is vice president of product at Discreet Labs, which is developing Findora, a public blockchain with programmable privacy. Previously, Warren led product at Ripple for 4.5 years, working on the XRP Ledger, Interledger, & PayString protocols; the RippleX platform; and RippleNet’s On-Demand Liquidity enterprise product. Prior to Ripple, in 2014, Warren co-founded Hedgy, one of the first DeFi platforms for derivatives using programmable, escrowed smart contracts on the Bitcoin blockchain.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”consulting_newsletter”u003Eu003Cu002Ftemplateu003E”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F74262.bb6df9b1-f7ac-45f9-b2fc-3d146f26f3d5.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:5328,shares:lT,tags:[{id:C,slug:fb,title:K,url:eF},{id:w,slug:av,title:Z,url:T},{id:lU,slug:”satoshi-nakamoto”,title:”Satoshi Nakamoto”,url:”u002Ftagsu002Fsatoshi-nakamoto”},{id:”401″,slug:”anonymity”,title:”Anonymity”,url:”u002Ftagsu002Fanonymity”},{id:gU,slug:gV,title:gW,url:gX},{id:el,slug:em,title:ef,url:cf},{id:fN,slug:fO,title:fP,url:eG},{id:gY,slug:gZ,title:fc,url:fd}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=74262®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:fJ,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”the-crypto-industry-is-still-waiting-for-its-iphone-moment”,url:lD,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-crypto-industry-is-still-waiting-for-its-iphone-moment”,title:gK,youtubeVideoIdCover:c,cover:lE,datePublished:en,dateHuman:”22 hours ago”,humanDateTime:”2021-10-16 20:44″,dateISOFull:”2021-10-16T19:44:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:Y,hour:fe,minute:lV,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Sean Rach”,authorUrl:”u002Fauthorsu002Fsean-rach”,authorAvatar:ee,previewText:”The most important innovation that the iPhone brought which the crypto space needs to gain mass adoption is the user experience.”,twitterLeadText:”When crypto has its iPhone moment, it will mark a completely different era of genuine mainstream adoption, argues a tech innovator.”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EThis year, a great crypto cycle has played out with new all-time highs, euphoria and mainstream media paying lip service to the crypto trend u003Cemu003Edu jour.u003Cu002Femu003E However, the uncomfortable truth for us in the industry is that crypto is no more present in most peoples daily lives than it was in 2017. Four years have passed what stalled its progress?u003Cu002Fpu003Eu003Cpu003E2017 marked my first professional foray into the blockchain space when I joined Crypto.com (then known as Monaco) as its first chief marketing officer. The company grew to become one of the largest crypto service providers and fiat-to-crypto gateways in the world.u003Cu002Fpu003Eu003Cpu003EDuring that time, the crypto space changed. Payments are much less of a focus and many of the projects aimed at crypto adoption have been sidelined. u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fdefi-101″ data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fdefi-101u002Famp”u003EDecentralized financeu003Cu002Fau003E (DeFi) and u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginners” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Famp”u003Enonfungible tokensu003Cu002Fau003E (NFTs) have taken the spotlight, but theyre ultimately focused on crypto trading and unable to help the real world in any meaningful way at least, for now.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fis-crypto-approaching-its-netscape-moment” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fis-crypto-approaching-its-netscape-momentu002Famp”u003Eu003Cstrongu003Eu003Cemu003EIs crypto approaching its ‘Netscape moment’?u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EThe situation reminds me of the mobile industry before the advent of the iPhone and the revolution spearheaded by Steve Jobs. Technology and features were being stacked on top of each other but with no additional impact for the end-user, even though there was plenty of buzz.u003Cu002Fpu003Eu003Cpu003EA mobile marketing pioneer, I worked with the Mobile Marketing Association for more than ten years in Asia (served as chair during 200910) and saw firsthand the development of the industry. One thing that people misunderstand about that revolution is that Apple did not invent the smartphone to any meaningful extent.u003Cu002Fpu003Eu003Ch2u003EFrom zero to hero with just one innovationu003Cu002Fh2u003Eu003Cpu003EIf you ask someone on the street what made the iPhone so successful, youll get at least half a dozen different answers. It was apps and the App Store, some people say. For others, it was Gorilla glass and the touchscreen. It was 3G (actually, the first iPhone did not even have it), the Wi-Fi connection, the camera, the comfortable size, the sleek design…u003Cu002Fpu003Eu003Cpu003EOf course, all of these factors contributed. But consider that, in some form, all of those features already existed in other phones. Nokia had the Symbian OS and it featured a quite rich ecosystem of apps. The same thing goes for BlackBerry, which was quite advanced for its time in terms of hardware and software for example, in 2005, it released BBM, the proto-WhatsAppu002FiMessages. Palm and plenty of other companies were making pocket computers with stylus touchscreens. Nokia excelled with camera phones and predictive text, Motorola dazzled everyone with the Razrs design, and so on.u003Cu002Fpu003Eu003Cpu003EThe only independent innovation that the iPhone brought was the user experience (UX), and more specifically, the multi-touch capacitive screen. It introduced gestures, on-screen QWERTY keyboards, and the basic smartphone design we know today, but nothing else in the iPhone was, by itself, new. It simply was the ultimate phone as Steve Jobs said at the time, u003Cemu003EAn iPod, a phone, and an internet communicator not three separate devices. This is one deviceu003Cu002Femu003E, which offered a simple to use, sleek and good-looking device, packed with features. The rest, as they say, is history.u003Cu002Fpu003Eu003Cpu003ECrypto has yet to have its iPhone moment.u003Cu002Fpu003Eu003Ch2u003EReframing crypto as the means, not the endu003Cu002Fh2u003Eu003Cpu003EWhen we talk about crypto adoption, we need to recognize the utilitarian considerations of the average person. The vast majority think about cost and utility well before any idealistic concern. Organic food has its place, but its a small niche most people buy food based on its taste and cost. Electric cars struggle because they offer a significant number of practical disadvantages and because theyre generally much more expensive.u003Cu002Fpu003Eu003Cpu003EPositioning crypto as an amazing tool for financial freedom and decentralization will ring hollow to most people. By far, the most significant reason why people get into crypto now is price gains, not its utility. Crypto is useful in certain applications, such as cheap global transfer of value. But there are many practical disadvantages to using crypto for payments, which mostly have to do with the integration with existing financial rails. The user experience of using crypto to pay for stuff has been, frankly, atrocious with complicated fees, confirmation times and difficult units compounding the adoption struggle.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fmass-adoption-of-blockchain-tech-is-possible-and-education-is-the-key” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fmass-adoption-of-blockchain-tech-is-possible-and-education-is-the-keyu002Famp”u003Eu003Cstrongu003Eu003Cemu003EMass adoption of blockchain tech is possible, and education is the keyu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EThere are no perfect analogies but I think that the multi-touch capacitive screen of crypto is reframing it as a means, and not the end. The average person does not care about crypto, itself, they care about what it gives them. If you promise them Lambos and moons, they will listen but that only gets you so far.u003Cu002Fpu003Eu003Cpu003EWhat if you used crypto to cut out the middleman between you and your money to deliver (nearly) free transfers of money, foreign exchange, interest rates that a normal person can only hope to pay, not receive, and other benefits that would make Black Cardholders jealous?u003Cu002Fpu003Eu003Cpu003EYou can bet the average person would be interested.u003Cu002Fpu003Eu003Cpu003EThis is the strategy we adopted: a redeemable membership fee granting access to a suite of useful financial, travel and lifestyle services, which are easily accessible from both mobile and web apps, and even chat services like WhatsApp or Telegram. We acted in two directions: removing any friction of using our product and making it immensely useful to everyone. Just like the iPhone back in the day.u003Cu002Fpu003Eu003Cpu003EOf course, there is a long journey ahead. But if more projects in crypto operated outside of the box and focused on utility and not just crypto for speculations sake, it just might bring us back onto the path of mainstream adoption we embarked on in 2017.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003ESean Rachu003Cu002Fstrongu003E is the co-founder of hi, a not-for-profit blockchain-based financial platform. Sean was the founding chief marketing officer of Crypto.com, the crypto exchange and card provider. He also served in senior roles at Prudential Corporation Asia, Ogilvy Hong Kong and Mobile Marketing Association. A Business Administration doctoral candidate at the Warwick Business School, Sean has overseen the development of several innovative digital platforms, like Safe Steps (with NatGeo and Red Cross) and Cha-Ching Money Smart Kids (with Cartoon Network), and earlier helped to launch Hallmark.com.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”markets_outlook”u003Eu003Cu002Ftemplateu003En”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F74260.08f01fb6-2c64-4885-9487-531139788bd7.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:12795,shares:63,tags:[{id:w,slug:av,title:Z,url:T},{id:eX,slug:eY,title:eZ,url:e_},{id:ff,slug:fg,title:fh,url:fi},{id:el,slug:em,title:ef,url:cf},{id:”2245″,slug:”mainstream”,title:”Mainstream”,url:”u002Ftagsu002Fmainstream”},{id:”5919″,slug:”iphone”,title:”iPhone”,url:”u002Ftagsu002Fiphone”},{id:gY,slug:gZ,title:fc,url:fd},{id:fG,slug:fH,title:fI,url:eC}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=74260®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:gL,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”truly-decentralized-finance-will-be-beyond-siloed-blockchains”,url:lF,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ftruly-decentralized-finance-will-be-beyond-siloed-blockchains”,title:gM,youtubeVideoIdCover:c,cover:lG,datePublished:en,dateHuman:eH,humanDateTime:”2021-10-16 18:23″,dateISOFull:”2021-10-16T17:23:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:Y,hour:ek,minute:eI,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Jared Moore”,authorUrl:”u002Fauthorsu002Fjared-moore”,authorAvatar:ee,previewText:”To be the future lifeline of industries, blockchain technology needs to embrace the old-fashioned quality of interconnectivity.”,twitterLeadText:”Imagine a world where you cannot send an email from your Gmail account to a Yahoo user? Right, thats scary! The same interconnectivity must be applied to the blockchain space, argues a crypto expert.”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EYahoo users will not be able to interact via mail with Google email (Gmail) users, If tomorrows headlines sounded like this, the earth would come to a halt. This headline shall never see the light for all the right reasons. However, blockchain tech and u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fdefi-101″u003Eits favorite son, decentralized finance (DeFi)u003Cu002Fau003E, are heading towards this rabbit hole.u003Cu002Fpu003Eu003Cpu003ESiloed blockchains with no window for external communication are dominating the nascent space. Interconnectivity is elementary and synonymous with the primitive human quality of being social. From the days of the barter system, transfer and exchange have been the two core practices on which the world has been built.u003Cu002Fpu003Eu003Ch2u003ENetworking among blockchains and the need for IBCu003Cu002Fh2u003Eu003Cpu003ECurrently, blockchain applications and the DeFi juggernaut are nothing but a balkanized group of solutions failing to realize their true potential. To resolve this concern, blockchain networks need to shake hands with other networks and be open to a sovereign network of interconnected blockchains.u003Cu002Fpu003Eu003Cpu003EThe Inter-Blockchain Communication (IBC) protocol shall facilitate this shaking of hands. It lays the platform that can transfer data across different networks and facilitates the cross-chain transfer of assets and tokens. And since IBC is a blockchain agnostic protocol, it has no native network and offers an unbiased solution to the entire world of blockchain solutions.u003Cu002Fpu003Eu003Cpu003EMajor blockchains, like Bitcoin and Ethereum, are siloed without a transport layer. This limits their capabilities. Imagine Bitcoin being able to power Ethereum-based smart contracts in a permissionless manner. Had this been so, users would have been able to embrace the boundless functionality of Ethereums smart contract alongside the worlds popular currency in Bitcoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E).u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fa-multichain-approach-is-the-future-of-the-blockchain-industry”u003Eu003Cstrongu003Eu003Cemu003EA multichain approach is the future of the blockchain industryu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EAlso, Ethereums scalability concerns are a testament to why siloed blockchains need Inter-Blockchain Communication. By making networks interoperable, transactions can be parallelized to avoid network congestion. Using IBC, Ethereum can validate transactions quickly with fewer gas fees, attracting more people to use the network and its applications.u003Cu002Fpu003Eu003Cpu003EMoreover, blockchains seeking to be enterprise-level solutions need IBC and interoperability to cater to their clients at scale. By enabling cross-chain transactions, networks like Ethereum and Bitcoin can enjoy institutional adoption. How? To date, these networks work on the probabilistic conduct of transactions, i.e., the finality of blocks. But with IBC, chains and peg-zones can be used to guarantee finality.u003Cu002Fpu003Eu003Cpu003EWith blockchain tech desirous of revamping the working of huge industries like supply chain and healthcare, IBC injects a potion of reliability into the technology and its solutions.u003Cu002Fpu003Eu003Ch2u003EPrior efforts to achieve IBC were unitedly fragmentedu003Cu002Fh2u003Eu003Cpu003EInter-Blockchain Communication and interoperability are not novel concepts in the blockchain world. Efforts to achieve them have been in the talks for years now and there have been multiple projects working towards connecting different blockchain networks. But the projects championing interconnectivity were themselves fragmented as their approaches, designs and use cases differed.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fprofessional-traders-need-a-global-crypto-sea-not-hundreds-of-lakes”u003Eu003Cstrongu003Eu003Cemu003EProfessional traders need a global crypto sea, not hundreds of lakesu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EProtocols like Cosmos with its Tendermint core, Polkadot and Chainlink have championed IBC and interoperability in their solutions. The emergence and adoption of these solutions are a giant stride towards an interoperable future.u003Cu002Fpu003Eu003Ch2u003EBlockchain agnostic and omnichain is the way forwardu003Cu002Fh2u003Eu003Cpu003EMoving forward, exclusivity will be the biggest enemy of blockchain tech. In times of decentralization and community-first approaches, exclusive networks tread a dangerous path. Protocols must embrace IBC and provide solutions at scale.u003Cu002Fpu003Eu003Cpu003EBesides integrating IBC, two weapons with which future protocols can equip themselves are blockchain agnostic and omnichain. This would remove the element of exclusivity and open them to limitless utilities across networks. It would also improve the feasibility and reliability for institutions, corporations and maybe even governments to adopt blockchain-based solutions.u003Cu002Fpu003Eu003Cpu003EThe DeFi juggernaut catalyzed the growth of blockchain and crypto space in 2021. Interoperability and IBC are the ones to look out for in the future.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EJared Mooreu003Cu002Fstrongu003E is the director of marketing at Sifchain, the omnichain solution for decentralized exchanges. Jared has extensive experience in the crypto space, especially with exchanges.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”defi_newsletter”u003Eu003Cu002Ftemplateu003E”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F74259.91dfdf21-3bf9-43da-b594-a2aea3ffd23a.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:4735,shares:58,tags:[{id:C,slug:fb,title:K,url:eF},{id:w,slug:av,title:Z,url:T},{id:ff,slug:fg,title:fh,url:fi},{id:lW,slug:g_,title:P,url:fQ},{id:el,slug:em,title:ef,url:cf},{id:”3342″,slug:”chain”,title:”Chain”,url:”u002Ftagsu002Fchain”},{id:gY,slug:gZ,title:fc,url:fd}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=74259®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:gN,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”the-responsibility-behind-a-crypto-lender-s-asset-listing”,url:lH,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-responsibility-behind-a-crypto-lender-s-asset-listing”,title:gO,youtubeVideoIdCover:c,cover:lI,datePublished:en,dateHuman:eH,humanDateTime:”2021-10-16 08:11″,dateISOFull:”2021-10-16T07:11:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:Y,hour:ax,minute:E,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Magdalena Hristova”,authorUrl:”u002Fauthorsu002Fmagdalena-hristova”,authorAvatar:ee,previewText:”With the lack of regulation and common standards, a lot depends on crypto companies social responsibility and blockchain-based CSR.”,twitterLeadText:”There are many ways to create client-centric and socially responsible business for both crypto exchanges and leaders, argues Magdalena Hristova of @NexoFinance”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003ECrypto lenders are the institutions situated between consumers and the untamed, blockchain-based, and often unregulated space of cryptocurrencies. As such, they are in a peculiar position when it comes to u003Cemu003Eresponsibilityu003Cu002Femu003E towards their customers and the assets for which they provide services. Consequently, when choosing which currencies to support, lenders lead a delicate dance of responsibility, a balancing act between catering to popular demand and adding cryptocurrencies that are sustainable, worthwhile and safe.u003Cu002Fpu003Eu003Ch2u003EDemand vs. approval: The question of endorsementu003Cu002Fh2u003Eu003Cpu003EIts unsurprising that in a nascent industry full of new investors, a lenders asset integration is often taken for endorsement. What tends to be overlooked when companies add new assets to their range of services is that crypto lending is, in fact, a business, and any asset integration is ultimately a response to demand a good market opportunity that generates gains for business and clients, alike. Perhaps this is due to lenders being influential entities in a space that has historically lacked the institutional stamp of approval and looks for it through the pioneering businesses shaping the industry.u003Cu002Fpu003Eu003Cpu003EIn June 2021, Coinbase CEO Brian Armstrong u003Ca href=”https:u002Fu002Ftwitter.comu002Fbrian_armstrongu002Fstatusu002F1409555698942238723?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1409555698942238723%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fdecrypt.co%2F74652%2Fcoinbase-rapidly-adding-new-assets-for-trading” target=”_blank” rel=”noopener nofollow”u003Eissuedu003Cu002Fau003E a series of tweets concerning the exchanges rapid integration of multiple assets and its intention to keep up this pace. Armstrong wrote that one should not take being listed on Coinbase as an endorsement of that asset, denoting the fine discrepancy between working with an asset and endorsing it. Even though their operations are different from that of an exchange, the same principle applies to crypto lenders: It is not an endorsement, its just business. And there are many ways to create client-centric and socially responsible businesses.u003Cu002Fpu003Eu003Ch2u003EIf not an endorsement, then what?u003Cu002Fh2u003Eu003Cpu003EListing an asset on a lending platform may not be an endorsement but it is an indication of a certain degree of its legitimacy, stability and security. A crypto lenders operations with a given coin mean that owning it, investing withu002Fin it and using financial services for it is regulatorily and technically sound. Lenders have a lot to lose from working with unreliable cryptocurrencies including funds as well as their customers trust and the future of their business; hence, they maintain high standards for an assets technical robustness, market-wide liquidity, price stability and legality. While the due diligence of these companies cannot serve as the aforementioned stamp of approval for investors, they can be a u003Cemu003Ecrypto wind indicatoru003Cu002Femu003E of sorts, providing a general indication of an assets stability and safety without endorsing it.u003Cu002Fpu003Eu003Cpu003ECrypto lenders have thus become the bellwether for regulatory action and it is worth noting that this intricate inter-dependence goes both ways suspending services for cryptocurrencies immediately upon even the potential for new regulatory issues with a coin or token. This exact scenario played out on December 23, 2020, when u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fxrp-price-falls-24-in-24-hours-as-exchanges-begin-delisting”u003Emultiple major exchanges and crypto lendersu003Cu002Fau003E halted their u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fxrp-price-index”u003EXRPu003Cu002Fau003E services in light of the U.S. u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsec-unveils-1-3b-suit-against-ripple-over-xrp”u003ESecurities and Exchange Commission lawsuit of Ripple Labsu003Cu002Fau003E. The valuable takeaway is that these institutions immediate reactions to even the possibility of legal issues with XRP demonstrate a tendency towards full compliance, competent legal counsel, and readiness for immediate action in accordance with given circumstances. Essentially, responsible crypto companies are the industrys first reactors and can be useful to watch when navigating the space.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsec-vs-ripple-a-predictable-but-undesirable-development”u003Eu003Cstrongu003Eu003Cemu003ESEC vs. Ripple: A predictable but undesirable developmentu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EListings and the [Insert company name] effect u003Cu002Fh2u003Eu003Cpu003EAlthough coin integrations on lending platforms do not denote endorsement, companies actions still have a strong collateral effect on cryptocurrencies. The biggest crypto exchanges in the world both have their respective so-called Coinbase-effect and Binance-effect that cause newly-listed coins to appreciate significantly in value. On one hand, this is because they suddenly become available to a wider audience of investors but in addition, their inclusion by these exchange giants gives buyers a sense of credibility.u003Cu002Fpu003Eu003Cpu003EA similar phenomenon was observed in 2020 when u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fpaypal-to-offer-crypto-payments-starting-in-2021″u003EPayPal announced its plans to operateu003Cu002Fau003E with Bitcoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E): News spread quickly and had an overall u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fhere-s-what-traders-expect-after-bitcoin-price-rallied-to-13-217″u003Euplifting effectu003Cu002Fau003E on the market. This year, the predominant example was the Tesla- or Elon-effect which began with u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Felon-musk-says-tesla-now-accepts-bitcoin-from-us-customers”u003ETesla accepting Bitcoin as paymentu003Cu002Fau003E for its vehicles in March 2021 and then u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbitcoin-loses-6-in-an-hour-after-tesla-drops-payments-over-carbon-concerns”u003Eretracting this opportunityu003Cu002Fau003E needless to say, both actions caused a ripple in the crypto industry. A couple of months later, Elon Musk, himself, arguably triggered a market downturn that lasted nearly two months with u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fbitcoin-price-slumps-2k-on-musk-s-in-the-end-tweets”u003Ea single tweetu003Cu002Fau003E.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fexplainedu002Fexperts-answer-how-does-elon-musk-affect-crypto-space”u003Eu003Cstrongu003Eu003Cemu003EExperts answer: How does Elon Musk affect crypto space?u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EThese examples of non-crypto native companies influence on crypto prices are not even close to exhaustive and portray the sway big brands can have on the volatile crypto market. They signal a need for responsibility on part of all companies operating in the blockchain space, especially for crypto lenders who are set to become the banks of the new financial system. It is a volatile market with many smaller retail investors and new players. In the absence of regulation, the industry must self-regulate, recognizing and moderating the gravity of their listings, investments, statements and even tweets.u003Cu002Fpu003Eu003Ch2u003EThe technical side of listing assetsu003Cu002Fh2u003Eu003Cpu003EGenerally speaking, there are two main approaches to adding new assets to crypto lending platforms. The first is a full blockchain integration and the second is a more internal-facing implementation. The former, enables users to deposit and withdraw assets from their wallets, giving them more overall flexibility. The trade-off is that such integrations take slightly longer, require scarce tech talent, and depend on finding appropriate and reliable third-party custodians to ensure the complete security of assets at all times.u003Cu002Fpu003Eu003Cpu003EThe alternative to full integration is an approach akin to Revoluts crypto offering wherein users may purchase cryptocurrencies and digital assets only on the lenders platform, cannot withdraw them to an external wallet and therefore dont have access to their private keys. Behind the scenes, the provider deals with the assets in their clients name, producing user-friendly exposure to crypto investments that can be implemented on the crypto lenders platform much faster than a standard integration. While Revolut has received criticism from the crypto community that prompted them to finally u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Frevolut-app-announces-bitcoin-withdrawals-within-limits”u003Elaunch limited Bitcoin withdrawalsu003Cu002Fau003E in May 2021, this method has intrinsic value in a space as dynamic as blockchain finance and its why lenders like ours have taken on this adoption-friendly model for assets like Polkadot (DOT), Cardano (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fada-price-index”u003EADAu003Cu002Fau003E), Dogecoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fdoge-price-index”u003EDOGEu003Cu002Fau003E), and the latest addition of Solana (SOL).u003Cu002Fpu003Eu003Cpu003ETrue to its struggle for ultimate security, the crypto communitys famous mantra of not your keys not your coins was a natural hurdle for internal integrations. Regardless, they are flourishing on Nexo with $11, $28 and $12 million in turnovers from DOT, ADA and DOGE purchases, respectively, within the first month of launching these integrations. Despite not being able to self-custody their assets, clients use them extensively. People want and need exposure to the new assets popping up regularly in the rapidly growing space. Crypto lenders simply cant keep up with this demand when using only the slower and exceedingly more resource-heavy blockchain integrations that give clients more control over assets, thus limiting exposure to many novel and well-performing coins.u003Cu002Fpu003Eu003Cpu003ENot your keys, not your coins embodies one of the essential benefits of crypto the chance to take custody and security of your funds into your own hands rather than having to trust an institution. But perhaps the phrase is becoming slightly reductive as crypto begins to scale swiftly. For lenders and other companies using internal asset integrations, this strategy ought to be a springboard towards full integrations, a means through which to keep up with the industry, grow their business and give their clients timely exposure to lucrative investment opportunities.u003Cu002Fpu003Eu003Ch2u003EThe way forward: Social duties u003E Legal obligationsu003Cu002Fh2u003Eu003Cpu003EUltimately, crypto lenders must mitigate the messages behind their asset listings, delicately weigh the words and actions behind their brands, and use different methods of integration to enhance their users experience in the dynamic industry. In an environment lacking regulations and common standards due to its nascence, a lot of these actions depend mainly on crypto companies social responsibility and blockchain-based corporate social responsibility (CSR).u003Cu002Fpu003Eu003Cpu003EThis can include: 1) proactively shaping regulation for crypto as we have seen industry leaders do with regards to u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcrypto-language-in-the-infrastructure-bill-is-a-political-shell-game-says-cointelegraph-gc”u003Ethe pending U.S. Infrastructure Billu003Cu002Fau003E; 2) presenting audits of reserves as Nexo has done through its real-time attest via Armanino; or 3) educating customers through articles, ask-me-anything sessions, support groups, even metaverse worlds about the assets they work with, the services they offer, and how to use them safely and advantageously.u003Cu002Fpu003Eu003Cpu003EDeveloping, unclear regulation is something with which most industries have not dealt. Hence, the novel value behind crypto lenders and blockchain companies assuming more social responsibility and self-regulatory roles from the get-go is in the potential to create a more refined ecosystem with healthier relationships between clients, businesses and regulators. As crypto companies mature from start-ups to institutions with serious gravitas in blockchain and beyond, these principles of self-regulation and socially-minded services pave the way towards an ethically and morally guided financial world rather than one based solely on profit and legal obligations.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EMagdalena Hristovau003Cu002Fstrongu003E is a public relations manager at Nexo. With her penchant for writing and natural curiosity towards anything technically complex and equipped to cause ripples in incumbent industries, she began working as a copywriter in the crypto industry before migrating into the novel space of communications in crypto.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”markets_outlook”u003Eu003Cu002Ftemplateu003E”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F74258.aeff5a9a-87a0-4783-a52b-385f7ed11f88.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:4358,shares:lT,tags:[{id:C,slug:fb,title:K,url:eF},{id:w,slug:av,title:Z,url:T},{id:$,slug:”coinbase”,title:”Coinbase”,url:”u002Ftagsu002Fcoinbase”},{id:eX,slug:eY,title:eZ,url:e_},{id:lX,slug:g$,title:”Altcoin”,url:ha},{id:”581″,slug:lY,title:aa,url:”u002Ftagsu002Fripple”},{id:”1212″,slug:”sec”,title:”SEC”,url:”u002Ftagsu002Fsec”},{id:”2122″,slug:”united-states”,title:”United States”,url:”u002Ftagsu002Funited-states”},{id:”2183″,slug:”cryptocurrency-exchange”,title:”Cryptocurrency Exchange”,url:”u002Ftagsu002Fcryptocurrency-exchange”},{id:”2945″,slug:”lending”,title:”Lending”,url:”u002Ftagsu002Flending”},{id:fN,slug:fO,title:fP,url:eG}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=74258®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:fK,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”regulators-are-coming-for-crypto-is-digital-identity-the-answer”,url:lJ,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fregulators-are-coming-for-crypto-is-digital-identity-the-answer”,title:gP,youtubeVideoIdCover:c,cover:lK,datePublished:fR,dateHuman:fS,humanDateTime:”2021-10-10 21:43″,dateISOFull:”2021-10-10T20:43:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:t,hour:fj,minute:43,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Paul Gordon”,authorUrl:”u002Fauthorsu002Fpaul-gordon”,authorAvatar:ee,previewText:”Its time to give control over personal data in megadatabases managed by a handful of corporations and governments back to the people.”,twitterLeadText:”Crypto is slowly growing to an entirely new beast and regulators are taking action. Will the evolution of digital identities placate them, or make them come after crypto ever harder? asks a former derivatives trader.”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EThe regulators are closing in. Its one thing to unbundle market functions to their parts custody, aggregators and Prime Brokerage to satisfy institutional compliance departments. Its another to keep regulators happy.u003Cu002Fpu003Eu003Cpu003EFrom the Financial Action Task Force u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ffatf-updates-guidance-on-crypto-service-providers-calls-for-public-comments” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Ffatf-updates-guidance-on-crypto-service-providers-calls-for-public-commentsu002Famp”u003Epushing forward with its guidanceu003Cu002Fau003E for Travel Rule compliance to the u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Feuropean-commission-adopts-digital-finance-package-for-crypto-and-blockchain” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Feuropean-commission-adopts-digital-finance-package-for-crypto-and-blockchainu002Famp”u003Estill-evolving European Markets in Crypto-Assetsu003Cu002Fau003E regulatory framework, and the somewhat u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Finfrastructure-bill-passes-us-senate-without-clarification-on-crypto” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Finfrastructure-bill-passes-us-senate-without-clarification-on-cryptou002Famp”u003Eclumsily-handed U.S. infrastructure billu003Cu002Fau003E, the regulators are slowly tightening their noose, and I fear this may be the start of a multi-year staring match with the decentralized finance (DeFi) market now firmly in their sights, too.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fdefi-who-what-and-how-to-regulate-in-a-borderless-code-governed-world” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fdefi-who-what-and-how-to-regulate-in-a-borderless-code-governed-worldu002Famp”u003Eu003Cstrongu003Eu003Cemu003EDeFi: Who, what and how to regulate in a borderless, code-governed world?u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003ECould digital identity help?u003Cu002Fh2u003Eu003Cpu003EWhenever Ive been asked what Bitcoins (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E) killer app would be over the past 10 years, my response has always been digital identity.u003Cu002Fpu003Eu003Cpu003EToday, the world stands at a crossroads. One turn leads to ever-increasing and privacy-invading oversight now that money finally follows information onto the rails of the internet. Down the other is a road that sees personal data returned into the hands of individuals and out of mega AI-crunching databases controlled by a handful of corporations and governments.u003Cu002Fpu003Eu003Cpu003EIt might have been anathema to early Bitcoin purists but reality bites and, throwing the growing debate regarding COVID-19 digital passports into the mix, were seeing the clouds of a perfect storm on the horizon that is likely to become the key narrative for the years ahead.u003Cu002Fpu003Eu003Cpu003EAs central banks everywhere dismiss crypto assets as nothing more than chips on the roulette table in favor of their own thoroughly groundbreaking CBDCs, the excitement at their realization that they can now do both monetary policy and oversight is palpable.u003Cu002Fpu003Eu003Cpu003EThe crypto markets have, unfortunately, already become a victim of their success, getting regulators all in a tizz to boot. The higher those market cap numbers have gotten (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcrypto-market-cap-returns-to-2t-for-the-first-time-since-may” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fcrypto-market-cap-returns-to-2t-for-the-first-time-since-mayu002Famp”u003Ereaching $2 trillion earlier this yearu003Cu002Fau003E), the more itchy regulators have become. The Chinese have simply taken the sledgehammer approach and u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fmagazineu002F2021u002F09u002F30u002F9292″u003Ebanned everythingu003Cu002Fau003E (apart from their recently launched CBDC, of course) while, in the West, regulators are (at best) taking a nuanced approach or else fighting with each other over whose purview it should come under.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fauthorities-are-looking-to-close-the-gap-on-unhosted-wallets” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fauthorities-are-looking-to-close-the-gap-on-unhosted-walletsu002Famp”u003Eu003Cstrongu003Eu003Cemu003EAuthorities are looking to close the gap on unhosted walletsu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EWith the majority of crypto economic activity still flowing through the major crypto exchanges and OTC desks, FATF forcing Travel Rule compliance on Virtual Asset Service Providers (VASPs) may well keep the genie in its bottle for now while these onu002Foff ramps remain easily identifiable. But what happens if, or when, a self-sustaining crypto economy emerges where the majority move beyond speculation and, instead, get in and stay in?u003Cu002Fpu003Eu003Cpu003EOr if DeFi grows beyond its sizeable, yet niche, playpen?u003Cu002Fpu003Eu003Ch2u003EFungibility, transparency and tainted currencyu003Cu002Fh2u003Eu003Cpu003EHaving spent the last decade or more forcing anonymous physical cash out of the system, requiring the reporting of transactions over a measly few hundred bucks, can you imagine the brouhaha should Satoshis original vision of an anonymous cash system actually proliferate?u003Cu002Fpu003Eu003Cpu003EIf you want to know the answer to that, just look at what happened when Mark Zuckerberg had the temerity to suggest such a notion through u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnew-name-old-problems-libra-s-rebrand-to-diem-still-faces-challenges” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fnew-name-old-problems-libra-s-rebrand-to-diem-still-faces-challengesu002Famp”u003Ehis Diem (formerly Libra) stablecoin projectu003Cu002Fau003E that might have ended up in the hands of three billion users overnight and Diem has (what should be a regulators dream) a digital identity hard-baked into the protocol by design from the very beginning!u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fstablecoins-present-new-dilemmas-for-regulators-as-mass-adoption-looms” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fstablecoins-present-new-dilemmas-for-regulators-as-mass-adoption-loomsu002Famp”u003Eu003Cstrongu003Eu003Cemu003EStablecoins present new dilemmas for regulators as mass adoption loomsu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003ESometimes these guys really cant see the wood for the trees.u003Cu002Fpu003Eu003Cpu003EThere has already been an endless debate over the recent years regarding Bitcoins (or other cryptos) fungibility given how they may become tainted if or when traced to nefarious use. Transparency of blockchains has proven to be a useful tool not otherwise at their disposal to law enforcement agencies, whilst hackers have mostly found it far from easy to convert their swag back into useful fiat as exchanges blacklist their visible wallet address trails.u003Cu002Fpu003Eu003Cpu003EBut surely money itself cant be clean or dirty, good or bad? Surely its just a dumb object (or database, or block entry)? Surely its only the identity of a transacting party that can be deemed (albeit subjectively) good or bad? Not that this is remotely a novel debate. You can go back to an 18th Century British legal u003Ca href=”https:u002Fu002Foxford.universitypressscholarship.comu002Fviewu002F10.1093u002Facprof:osou002F9780198704744.001.0001u002Facprof-9780198704744-chapter-25″ target=”_blank” rel=”noopener nofollow”u003Ecaseu003Cu002Fau003E to find its all been argued over (and rectified) a long, long time ago.u003Cu002Fpu003Eu003Cpu003ELeaving aside Zucks true intentions for Diem, thankfully Ive not been alone in my long-held opinion on the role that decentralized identity (DID) might play in both our crypto and non-crypto futures.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fdecentralized-identity-is-the-way-to-fighting-data-and-privacy-theft” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fdecentralized-identity-is-the-way-to-fighting-data-and-privacy-theftu002Famp”u003Eu003Cstrongu003Eu003Cemu003EDecentralized identity is the way to fighting data and privacy theftu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003ESelf Sovereign Identity and the tech giantsu003Cu002Fh2u003Eu003Cpu003EFor all the excitement on crypto Twitter from even a whisper of interest in Bitcoin from any well-known tech brand, the fact that boring old Microsoft u003Ca href=”https:u002Fu002Fwww.microsoft.comu002Fen-usu002Fmicrosoft-365u002Fblogu002F2018u002F02u002F12u002Fdecentralized-digital-identities-and-blockchain-the-future-as-we-see-itu002F” target=”_blank” rel=”noopener nofollow” data-amp=”https:u002Fu002Fwww-microsoft-com.cdn.ampproject.orgu002Fcu002Fsu002Fwww.microsoft.comu002Fen-usu002Fmicrosoft-365u002Fblogu002F2018u002F02u002F12u002Fdecentralized-digital-identities-and-blockchain-the-future-as-we-see-itu002Fampu002F”u003Estartedu003Cu002Fau003E exploring digital identity as its chosen use-case for blockchain as far back as 2017 has garnered relatively little attention.u003Cu002Fpu003Eu003Cpu003ENot that others within the crypto industry werent equally cognizant that this would become a critical piece of infrastructure. Projects such as Civic (2017) and GlobalID (2016) are already a good few years in development and the topic of Self Sovereign Identity, whereby the individual not a gargantuan central database maintains private control of their identity and decides for themselves who to share them with rather than a tech conglomerate, is back high on the agenda.u003Cu002Fpu003Eu003Cpu003EWith data protection becoming such an issue for regulators and a challenge for the majority of firms with an online user base, youd have thought that these ideas would be embraced by regulators and companies alike.u003Cu002Fpu003Eu003Cpu003EAnd maybe, just maybe, regulators will join our side if the crypto industry proves that it can build safer and more robust systems. Those systems need to satisfy regulatory requirements for identifying transacting parties in a peer-to-peer payment and by doing so, enable more institutional participants to safely enter the crypto markets with their compliance officers able to sleep at night.u003Cu002Fpu003Eu003Cpu003EIt is, after all, the Googles and Facebooks that have most to lose should decentralized digital identity prevail. Without our data to pimp, theyre royally screwed.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-data-economy-is-a-dystopian-nightmare” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fthe-data-economy-is-a-dystopian-nightmareu002Famp”u003Eu003Cstrongu003Eu003Cemu003EThe data economy is a dystopian nightmareu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EMurmurings of dissent are already u003Ca href=”https:u002Fu002Ftwitter.comu002Fkimdhamiltonu002Fstatusu002F1433976361475981315″ target=”_blank” rel=”noopener nofollow”u003Ebeingu003Cu002Fau003E heard relating to the responses to the current World Wide Web Consortium (W3C) Call for Review u003Ca href=”https:u002Fu002Fwww.w3.orgu002Fblogu002Fnewsu002Farchivesu002F9179″ target=”_blank” rel=”noopener nofollow”u003Eregardingu003Cu002Fau003E Decentralized Identifiers (DIDs) v1.0.u003Cu002Fpu003Eu003Cpu003EWill the turkeys willfully vote for Christmas or will they ultimately have to find a way to live with the inevitable in the same way that the major telcos had to in the 90s when they were up in arms at the idea that VOIP-utilising upstarts such as Skype might get away with enabling free telephony for everyone?u003Cu002Fpu003Eu003Cpu003EMy hunch is that the masses, once armed with the right tools, will eventually win out but one thing is for sure: The battle lines have been drawn. So grab the popcorn and sit back. This fight is just beginning and has a good few years to run but, when its over, crypto nerds everywhere might finally see the global adoption they dream of.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EPaul Gordonu003Cu002Fstrongu003E is the founder of Coinscrum, one of the worlds first Bitcoin Meetup groups in 2012, with over 250 events organized and over 6,500 members. Paul has been a derivatives traderu002Fbroker for over 20 years.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”consulting_newsletter”u003Eu003Cu002Ftemplateu003Enn”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F73989.9747d20a-71ec-4782-bde1-87f3eb315e8b.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:12116,shares:53,tags:[{id:w,slug:av,title:Z,url:T},{id:lZ,slug:”government”,title:”Government”,url:”u002Ftagsu002Fgovernment”},{id:ff,slug:fg,title:fh,url:fi},{id:gU,slug:gV,title:gW,url:gX},{id:”1281″,slug:”identity”,title:”Identity”,url:”u002Ftagsu002Fidentity”},{id:”3401″,slug:”transparency”,title:”Transparency”,url:”u002Ftagsu002Ftransparency”},{id:fN,slug:fO,title:fP,url:eG},{id:”9390″,slug:”data”,title:”Data”,url:”u002Ftagsu002Fdata”}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=73989®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:e$,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”the-metaverse-play-to-earn-and-the-new-economic-model-of-gaming”,url:lL,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-metaverse-play-to-earn-and-the-new-economic-model-of-gaming”,title:gQ,youtubeVideoIdCover:c,cover:lM,datePublished:fR,dateHuman:fS,humanDateTime:”2021-10-10 19:21″,dateISOFull:”2021-10-10T18:21:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:t,hour:hb,minute:eo,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Evan Luthra”,authorUrl:”u002Fauthorsu002Fevan-luthra”,authorAvatar:”https:u002Fu002Fs3.cointelegraph.comu002Fstorageu002Fuploadsu002Fviewu002Fe053660eef9180b2655cad176fb21652.jpg”,previewText:”The gaming industry is rapidly growing, and the emerging play-to-earn model coupled with blockchain and the Metaverse is the future.”,twitterLeadText:”The niche of decentralized play-to-earn games is still young, but it promises to revolutionize how people interact with the economies of their favorite games, argues @EvanLuthra”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EThe gaming industry, which has always been synonymous with fun, has grown massively in recent times, and a lot of money is now being mentioned when gaming comes up. Since the introduction of Web 3.0, there has been immense growth in the industry. At the end of 2019, the global gaming market was reportedly u003Ca href=”https:u002Fu002Fnewzoo.comu002Finsightsu002Farticlesu002Fthe-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-marketu002F” target=”_blank” rel=”noopener nofollow”u003Eworthu003Cu002Fau003E $152 billion. This growth has meant that, since the introduction of Web 3.0, there has been a consistent rate at which Web 3.0 games are growing and garnering increased adoption. A lot of money is being made, and this has, in turn, attracted a lot of new developers to the space.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fis-a-new-decentralized-internet-or-web-3-0-possible” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fis-a-new-decentralized-internet-or-web-3-0-possibleu002Famp”u003Eu003Cstrongu003Eu003Cemu003EIs a new decentralized internet, or Web 3.0, possible?u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EGaming in the past has always been a one-sided relationship, where only the developers or owners of a game get the financial gains while players are left to just have fun and keep spending. A new economic model has now been introduced but, in the years leading up to it, players have spent a lot on gaming. In 2020, the mobile applications industry u003Ca href=”https:u002Fu002Fwww.appannie.comu002Fenu002Fgou002Fstate-of-mobile-2021u002F” target=”_blank” rel=”noopener nofollow”u003Esawu003Cu002Fau003E customers collectively spend $143 billion. Gaming apps u003Ca href=”https:u002Fu002Fwww.appannie.comu002Fenu002Finsightsu002Fmobile-gamingu002Fstate-of-mobile-gaming-2021-reportu002F” target=”_blank” rel=”noopener nofollow”u003Etooku003Cu002Fau003E a huge $100 billion of that amount. This implied that, for every dollar that was spent on the Google Play Store (for Android devices) and the App Store (for Apple devices), gaming apps took a hefty 70% of it. Even with the introduction of the new model of gaming, it is estimated that over $120 billion will still be spent on mobile games in 2021. This will represent a 20% increase from the figures of 2020.u003Cu002Fpu003Eu003Cpu003EThe new gaming model I’ve mentioned twice now is the play-to-earn gaming model. It is no lie that interest in play-to-earn games was sparked by the global COVID-19 pandemic. The same can be said for the virtual worlds or the “metaverses” that these games are hosted on.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fplay-to-earn-games-are-the-catalyst-for-this-bullish-period-in-the-markets” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fplay-to-earn-games-are-the-catalyst-for-this-bullish-period-in-the-marketsu002Famp”u003Eu003Cstrongu003Eu003Cemu003EPlay-to-earn games are the catalyst for this bullish period in the marketsu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EWhat is the Metaverse?u003Cu002Fh2u003Eu003Cpu003EMetaverse is a combination of the prefix meta, which means beyond, and universe. So, the Metaverse is a world beyond the universe. An otherworldly place, so to speak. In the Metaverse, virtual lands, avatars and even buildings can be bought and sold. This is most often done using cryptocurrencies. In these virtual environments, people can move around freely with their friends, attend events and buy goods and services basically, doing the exact same things they can do in the real world. u003Cu002Fpu003Eu003Cpu003EThe lockdowns, which were a result of the global pandemic, pushed people to look more into the potential of the online world, and they discovered that they could still do business and have fun at the same time, using their devices from anywhere in the world. Many of the metaverses in existence today are powered by blockchain technology and, to transact on these virtual worlds, a user would need cryptocurrency or u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-world” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-worldu002Famp”u003Enonfungible tokensu003Cu002Fau003E (NFTs). A lot of the play-to-earn games we have today have their own metaverses with native cryptocurrencies that are used both for transactions and to receive in-game assets and rewards.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnew-industry-new-rules-building-the-metaverse-without-bias” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fnew-industry-new-rules-building-the-metaverse-without-biasu002Famp”u003Eu003Cstrongu003Eu003Cemu003ENew industry, new rules: Building the Metaverse without biasu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EWhat are play-to-earn games?u003Cu002Fh2u003Eu003Cpu003EThe play-to-earn gaming model embraces the idea of an open economy and financially rewards every user who adds value by playing and spending time in the gaming ecosystem. In the past, the perception about games was that they were just a way of having fun. That perception is changing now as a new class of games are emerging. These games are not only fun, but they are also attractive investment opportunities. Speaking of investments, in recent times, the industry has seen big venture capital firms invest a lot of money into it. As much as $9.6 billion was u003Ca href=”https:u002Fu002Fgamedaily.bizu002Farticleu002F1027u002Freport-global-game-biz-sees-96b-in-investment-in-last-18-months-may-be-worth-250b-by-2023″ target=”_blank” rel=”noopener nofollow” data-amp=”https:u002Fu002Fgamedaily-biz.cdn.ampproject.orgu002Fcu002Fsu002Fgamedaily.bizu002Farticleu002F1027u002Freport-global-game-biz-sees-96b-in-investment-in-last-18-months-may-be-worth-250b-by-2023?amphtml=1″u003Einvestedu003Cu002Fau003E in the global gaming industry in the 18 months leading up to 2019, and 24 blockchain-based gaming companies have seen $476 million in investments in the first half of 2021 alone. u003Cu002Fpu003Eu003Cpu003EIn recent times, play-to-earn games like Axie Infinity and The Sandbox have gained popularity, and one thing they have in common is their economic system. Take the traditional game The Sims for example, where a player can buy in-game assets with the in-game currency but the currency and assets have no real-world value. This is because there was no infrastructure for liquidity in the game. Another traditional game, World of Warcraft, does have a marketplace where players can buy in-game assets and exchange characters, but it is very unorganised. Blockchain technology in combination with the play-to-earn model has solved all these issues.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ftales-from-2050-a-look-into-a-world-built-on-nfts” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Ftales-from-2050-a-look-into-a-world-built-on-nftsu002Famp”u003Eu003Cstrongu003Eu003Cemu003ETales from 2050: A look into a world built on NFTsu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EHow do play-to-earn games work?u003Cu002Fh2u003Eu003Cpu003ETo explain how play-to-earn games work, I’ll use Axie Infinity as an example. Axie Infinity is a Pokmon-inspired blockchain game created by Vietnamese developer Sky Mavis. It currently has over a million active daily users, and what attracted this large number are the cute in-game creatures called Axies. Users can breed, buy and train these Axies. The Axies are also used to carry out tasks and engage in battles. The goal of the game is to attain an in-game token called Smooth Love Potion (SLP). With SLP, players can breed their Axies, which gives them the advantage of earning more. u003Cu002Fpu003Eu003Cpu003EAnother reason players want to earn as much SLP as they can is that SLP is a cryptocurrency that can be bought and sold on cryptocurrency exchanges. The best-performing players are said to be making up to 1,500 SLPs a day. This is around $250 (because volatility causes the exchange rate to change constantly) at the time of writing. The Axie creatures themselves can be sold as NFTs on an open marketplace. Players can also sell in-game assets like real estate and flowers, among others, as NFTs. So, in this play-to-earn economy of Axie Infinity, players get rewarded for their time by earning SLP, which can be sold on crypto exchanges, and by acquiring Axies and other in-game assets that can be sold in open marketplaces.u003Cu002Fpu003Eu003Ch2u003EOther play-to-earn gamesu003Cu002Fh2u003Eu003Cpu003EAside from Axie Infinity, other play-to-earn games and platforms are set to launch, or have already launched, and I see the potential in them. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EBloktopiau003Cu002Fstrongu003E, backed by Polygon, is a decentralized metaverse that will provide an unprecedented virtual reality experience for the crypto community. The bridge between the virtual and physical worlds within the decentralized and open-source worlds is the Metaverse. Protocols to manage digital value of real estate and digital art will emerge, and NFTs on the Polygon network will act as facilitators for this because of the affordability and fast transactions. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EOneTo11u003Cu002Fstrongu003E is a fantasy sports mobile application that is geared at providing users with a new way to use their sports knowledge for their general enjoyment and benefit. OneTo11 aims to create a future where sports fans, bettors and gamers can do the things they love most on a revolutionary platform. They get to not only interact socially, but also compete against each other in a transparent and decentralized way. This is a play-to-earn platform that allows users to earn money by taking part in fantasy sports and other games on its platform. u003Cu002Fpu003Eu003Cpu003EOneTo11 rewards its customer’s loyalty by giving every player the same chance and opportunity to prove themselves and showcase their skills. Players on the OneTo11 platform can earn even without joining the paid contests. This game differs from other play-to-earn games because users can earn money in three different ways:u003Cu002Fpu003Eu003Colu003Eu003Cliu003EContest winnings: Players create their fantasy team to enter in contests, and they win money by just being in the top 75%. u003Cu002Fliu003Eu003Cliu003ENetwork commission: Players can refer other smartphone users to the OneTo11 platform using a unique code. When their referrals participate in paid contests, the players earn 1.5% of their contest fee. u003Cu002Fliu003Eu003Cliu003EReferral income: Users of the OneTo11 platform can earn from the referrals of their referrals. OneTo11 rewards its users with up to 11 levels of referrals in the network.u003Cu002Fliu003Eu003Cu002Folu003Eu003Cpu003Eu003Cstrongu003ENakamoto Gamesu003Cu002Fstrongu003E aim is to give anyone with a crypto wallet access to a large range of play-to-earn games on the platform. With this access, they can make sizable and sustainable incomes. The company will launch an in-house suite of games where players from every part of the world will compete for weekly prize pools and earn lucrative rewards from these games. u003Cu002Fpu003Eu003Cpu003EDevelopers will also be able to build and deploy their play-to-earn games on the platform, and they will keep control over the monetization aspect of their games. This is similar to how applications are launched on Google Play Store or Apples App Store.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003EImmortal Gamesu003Cu002Fstrongu003E is a platform built by a talented pool of game developers who are working on amazing gaming projects. They’ve developed trading card games (TCGs) and collectible card games engines, and are currently developing American Gothic a unique take on classic TCGs. In this game, people play with four races based in an American gothic setting, with several unique game modes being offered, such as Arena, Tournaments, Lands and Multiplayer. Fantasy Defense, which is an interpretation of the classic tower defense genre with a bigger multiplayer field, is another game in development on the platform.u003Cu002Fpu003Eu003Cpu003EThe guys at Immortal Games believe that the gaming industry is going through a revolution with regard to true ownership of in-game assets, and they are building in that direction. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003ETryHardsu003Cu002Fstrongu003E is a shooter game that is NFT-based and powered by the Polygon blockchain. In Tryhards, players can stake, fight, craft and upgrade their characters and weapons by simply playing the game. These characters, known as Fanatics, and their weapons are all NFT-based. Players have to collect as many Fanatics as they can to upgrade their gaming power and, because this is a play-to-earn game, it means there is a monetary incentive to stake the platforms native $TRY tokens and continue playing.u003Cu002Fpu003Eu003Ch2u003EFinal thoughts u003Cu002Fh2u003Eu003Cpu003EEven though play-to-earn games are only just emerging, they look like they will be around and enjoy popularity for a long time. Players are allowed to create new digital assets, trade them using the game’s infrastructures, and earn virtual in-game currencies that can be easily sold for other cryptocurrencies and fiat currencies. u003Cu002Fpu003Eu003Cpu003EIn the past, there have been many games that have supported the dynamics of an online community, but by adding the ability to generate a financial income, play-to-earn games are making the communities a lot more active. The niche is still young, so it might be beneficial to keep an eye on these play-to-earn projects, as they can be beneficial in the long run. u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EEvan Luthrau003Cu002Fstrongu003E is a tech entrepreneur and blockchain expert holding an honorary Ph.D. in decentralized and distributed systems. Evan has been featured in Influencives The Top 30 Entrepreneurs Under 30 Creating Life On Their Own Terms. His companies, StartupStudio and Iyoko, invest in and help build the companies of tomorrow. Evan is a featured speaker at various universities and conferences around the globe.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”markets_outlook”u003Eu003Cu002Ftemplateu003Ennnn”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F73993.ba94f1ee-da64-4a31-90d5-1fef39f607d6.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:31149,shares:108,tags:[{id:w,slug:av,title:Z,url:T},{id:eX,slug:eY,title:eZ,url:e_},{id:ff,slug:fg,title:fh,url:fi},{id:”3071″,slug:”games”,title:”Games”,url:”u002Ftagsu002Fgames”},{id:lw,slug:lx,title:ly,url:lz},{id:”9519″,slug:”blockchain-game”,title:”Blockchain Game”,url:”u002Ftagsu002Fblockchain-game”},{id:fG,slug:fH,title:fI,url:eC}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=73993®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:fa,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”one-currency-to-rule-them-all-facebook-s-diem-has-global-ambitions”,url:lN,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fone-currency-to-rule-them-all-facebook-s-diem-has-global-ambitions”,title:gR,youtubeVideoIdCover:c,cover:lO,datePublished:fR,dateHuman:fS,humanDateTime:”2021-10-10 17:18″,dateISOFull:”2021-10-10T16:18:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:t,hour:Y,minute:hb,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Michael Garbade”,authorUrl:”u002Fauthorsu002Fmichael-garbade”,authorAvatar:”https:u002Fu002Fs3.cointelegraph.comu002Fstorageu002Fuploadsu002Fviewu002F7ab18d8a39b0f2bf860b2f4d6141634f.jpg”,previewText:”There are two big questions on everyones lips now: What exactly is Facebooks Diem, and what it will offer its potential 2 billion users?”,twitterLeadText:”The world needs a streamlined worldwide payment system that is simple to grasp and use daily, but will Facebook Diem be the solution? asks a tech entrepreneur and educator.”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EThe year 2021 seems to be a big year for the blockchain world as several projects, such as u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-world” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-worldu002Famp”u003Enonfungible tokensu003Cu002Fau003E (NFTs) and centralized decentralized finance exchanges (CeDeFis), are taking the central stage. Also at the forefront is Facebooks Libra.u003Cu002Fpu003Eu003Cpu003ENot too long ago, the media was rife with the news that the worlds largest social media network u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ffacebook-releases-cryptocurrency-white-paper-for-libra-currency” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Ffacebook-releases-cryptocurrency-white-paper-for-libra-currencyu002Famp”u003Ewas developing plansu003Cu002Fau003E for a global digital currency. Then, after a while, it looked like Facebook shelved plans for it. u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fus-senators-grill-facebook-on-privacy-trust-issues-in-libra-hearing” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fus-senators-grill-facebook-on-privacy-trust-issues-in-libra-hearingu002Famp”u003EDisputes with regulatorsu003Cu002Fau003E around the globe had a hand in delaying and redirecting Facebooks plans a bit. Instead of backing out, Facebook u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ffacebook-backed-diem-association-reportedly-to-launch-stablecoin-pilot-in-2021″ data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Ffacebook-backed-diem-association-reportedly-to-launch-stablecoin-pilot-in-2021u002Famp”u003Edecided to strategize and launchu003Cu002Fau003E a “different” global digital currency later in 2021, after u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Flibra-rebrands-to-diem-hoping-to-shake-off-associations” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Flibra-rebrands-to-diem-hoping-to-shake-off-associationsu002Famp”u003Erebranding the projectu003Cu002Fau003E to Diem.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnew-name-old-problems-libra-s-rebrand-to-diem-still-faces-challenges” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fnew-name-old-problems-libra-s-rebrand-to-diem-still-faces-challengesu002Famp”u003Eu003Cstrongu003Eu003Cemu003ENew name, old problems? Libras rebrand to Diem still faces challengesu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EIt is different in the sense that they had a change of name and administration. However, the Libra Association, later renamed to Diem Association in December 2020, will manage the project. u003Cu002Fpu003Eu003Ch2u003EWhat is Facebook Diem?u003Cu002Fh2u003Eu003Cpu003EFacebook Diem is a soon-to-be-launched permissionless payment system based on blockchain technology. The system will have a stablecoin called Diem and run on its blockchain network.u003Cu002Fpu003Eu003Cpu003EAlthough Facebook proposed the project, Diem Association will oversee the entire operation of the project for transparency’s sake. The Diem Association is a body of companies from different sectors of the economy, including technology, fintech, telecoms, venture capital and nonprofits.u003Cu002Fpu003Eu003Cpu003EThe initial coin, u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fwhat-is-libra-breaking-down-facebooks-new-digital-currency” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fwhat-is-libra-breaking-down-facebooks-new-digital-currencyu002Famp”u003ELibra, was not decentralizedu003Cu002Fau003E, and neither is Diem. While the goal is to be permissionless, the current plan is for Diem to run on a permissioned blockchain. Consequently, only members of the Diem Association can run transactions on it.u003Cu002Fpu003Eu003Cpu003EHowever, it is so because the development team has not yet developed a robust solution that can handle permissionless transactions for its billions of potential users. Enthusiasts are hopeful this will change as soon as the project develops in the pipeline.u003Cu002Fpu003Eu003Cpu003EIn the long run, the ultimate objective of Diem is to help the world to gain access to financial services easier and faster. The United States dollar, the euro, the British pound, and other major fiat currencies will back up the Diem Project. If the project u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fdiem-struggling-to-win-over-officials-in-washington-despite-rebranding-efforts” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fdiem-struggling-to-win-over-officials-in-washington-despite-rebranding-effortsu002Famp”u003Egets approval from the U.S. regulatorsu003Cu002Fau003E, Diem will function as a full-scale central bank that runs on blockchain technology. As you probably know, this is nothing like Bitcoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E) and others.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fthe-metaverse-mark-zuckerberg-s-brave-new-world” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fthe-metaverse-mark-zuckerberg-s-brave-new-worldu002Famp”u003Eu003Cstrongu003Eu003Cemu003EThe metaverse: Mark Zuckerberg’s Brave New Worldu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EComponents of Facebooks new global digital currencyu003Cu002Fh2u003Eu003Cfigureu003Eu003Cimg src=”https:u002Fu002Fs3.cointelegraph.comu002Fuploadsu002F2021-10u002Fd34433d1-5bce-4d51-a588-b28aaf51732e.png”u003Eu003Cu002Ffigureu003Eu003Cpu003EFacebooks new global digital currency has its sights set on revolutionizing the global payment system. As such, the Facebook Diem project comes with three unique parts that work in sync to create an inclusive and safe financial system. They include:u003Cu002Fpu003Eu003Ch3u003E1. A reliable blockchain technological foundationu003Cu002Fh3u003Eu003Cpu003EOne component of the new Facebook Diem cryptocurrency is a blockchain infrastructure with scalability and trustworthy security that serves as the technological foundation of the payment system.u003Cu002Fpu003Eu003Cpu003EDiem’s source code is open-source on Github. The source code, written in Rust, can be accessed by all and sundry.u003Cu002Fpu003Eu003Cpu003EIt affords scalability and would help the infrastructure to host several projects. Diem is also developing a new programming language called Move for building smart contracts and executing custom transactions.u003Cu002Fpu003Eu003Ch3u003E2. Novi digital walletu003Cu002Fh3u003Eu003Cpu003EWhile its pretty easy to build a digital wallet after undergoing renowned practical classes, Novi is a sophisticated wallet that requires all the time and attention you can afford. One of Facebooks numerous companies, Novi Financial, is developing the digital wallet for the Diem Project. The wallet u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fcalibra-rebrands-as-novi-to-avoid-confusion-with-libra” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fcalibra-rebrands-as-novi-to-avoid-confusion-with-librau002Famp”u003Ewas called Calibrau003Cu002Fau003E up until late 2020.u003Cu002Fpu003Eu003Cpu003ENovi is a standalone app that we expect to support integration into WhatsApp, Messenger, Instagram, and probably several other platforms. Its ease of use is already mind-blowing.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnovi-ft-facebook-s-nft-support-may-not-drive-crypto-adoption” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fnovi-ft-facebook-s-nft-support-may-not-drive-crypto-adoptionu002Famp”u003Eu003Cstrongu003Eu003Cemu003ENovi-FT? Facebooks NFT support may not drive crypto adoptionu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch3u003E3. The coinu003Cu002Fh3u003Eu003Cpu003EThe Diem coin is one crucial component of Facebooks new global digital currency project. It has a solid backing of the Diem reserves, which includes cash assets or cash equivalents.u003Cu002Fpu003Eu003Cpu003EThere are also short-term government securities. As such, Diem is a stablecoin. According to the development team, the coin will not be minable as it is with Bitcoin and a host of others. In its initial stages, only Diem Association members can process transactions. However, Diem plans to fully transition into a permissionless proof-of-stake system within the first five years of its launch.u003Cu002Fpu003Eu003Ch2u003EValues driving the design of Facebook Diemu003Cu002Fh2u003Eu003Cpu003EAs with other reputable cryptocurrencies, some tenets act as guiding principles for Facebook Diems function and design. So here are some key values firing its unique design as all hands are on deck for its launch later in 2021:u003Cu002Fpu003Eu003Culu003Eu003Cliu003EPeople ought to own the right of control over their legal labor and its outcomes.u003Cu002Fliu003Eu003Cliu003EMore people should have access to financial services.u003Cu002Fliu003Eu003Cliu003EGlobal payment networks should be open, cheaper to use, and have better speed. All of these translate to better economic opportunities and more effective global commerce.u003Cu002Fliu003Eu003Cliu003ESlowly but eventually, people will build their trust in a variety of distributed forms of governance.u003Cu002Fliu003Eu003Cliu003EIn addition to supporting ethical agents and consistently upholding the integrity of payments, people and institutions are responsible for driving the growth of financial inclusion.u003Cu002Fliu003Eu003Cliu003EAn open and much broader payment network, with unmatched levels of interoperability, along with high compliance standards, should follow the governance and design practices.u003Cu002Fliu003Eu003Cu002Fulu003Eu003Ch2u003EHow does Facebook plan to use it?u003Cu002Fh2u003Eu003Cpu003EThere are tons of opportunities that a cryptocurrency backed by a company with the might and reach of Facebook can offer users across the globe. In addition to that, the unique opportunities that it offers make Facebook Diem a great creation in this crypto age. Here are some ways that Facebook will be using Diem soon:u003Cu002Fpu003Eu003Ch3u003E1. Remittanceu003Cu002Fh3u003Eu003Cpu003EUsers should expect remittances and money transfers to be easier and stressless. In addition to ease, the project assures a fast transaction speed and less expensive charges than those of financial intermediaries.u003Cu002Fpu003Eu003Cpu003EThe long processes involved in sending money, especially across borders, via traditional financial intermediaries could well be a thing of the past.u003Cu002Fpu003Eu003Ch3u003E2. E-commerceu003Cu002Fh3u003Eu003Cpu003EOne of Facebooks focuses is on creating better economic opportunities and effective global e-commerce. It becomes an even easier achievable use case when you consider that the Diem Association has billions of users and Facebook has at least three billion global users.u003Cu002Fpu003Eu003Cpu003EBeing one of the Diem Association members, Shopify will ensure that the e-commerce site owners can easily integrate the coin. Every member company that runs B2C services will implement the Diem system on their platform that is unmatchable ease in every sense of the word.u003Cu002Fpu003Eu003Ch3u003E3. Cross-border paymentsu003Cu002Fh3u003Eu003Cpu003EDiem can help to bring down the cost of sending funds cross-border, which is already high enough at 6.5%. Being a cryptocurrency with adequate payment systems in place means that Facebook Diem is almost entirely digital.u003Cu002Fpu003Eu003Cpu003ETransactions will be pre-programmed into its database. Expect operating costs are to be significantly less than those incurred through traditional remittance channels. The result will be a lower cost of use and a higher market share on the part of cryptocurrency users.u003Cu002Fpu003Eu003Ch3u003E4. Governanceu003Cu002Fh3u003Eu003Cpu003EGovernance is one of the crucial use cases of the Diem cryptocurrency, and it stems from Diems governance structure. Compromising the functionalities and features of Diem is impossible. In turn, this ensures that the project can help to serve as the model monetary alternative for the passage of financial flow in governance.u003Cu002Fpu003Eu003Cpu003EWhats more? Government agency transactions for various public welfare tasks, in addition to a detailed overview of grants and expenses in the public domain, will guarantee benefits for the public.u003Cu002Fpu003Eu003Cpu003EBesides, since Facebook does not have sole control over Diem, it is not possible to misrepresent the use of Diem against the public interest.u003Cu002Fpu003Eu003Cpu003EHere is how Facebook Diem differs from Facebook Connect.Facebook launched Facebook Connect in May 2008 as the next iteration of the Facebook platform. It allows users to connect their Facebook friends, identity and privacy to sites on the internet.On the other hand, Facebook Diem is a permissioned and blockchain-based system of payment that includes a private cryptocurrency.u003Cu002Fpu003Eu003Ch2u003EFacebooks Libra is coming with risku003Cu002Fh2u003Eu003Cpu003EThe announcement of the launch of Facebooks Libra u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fhow-facebook-libra-is-seeking-compliance-but-may-not-launch-by-2020″ data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fhow-facebook-libra-is-seeking-compliance-but-may-not-launch-by-2020u002Famp”u003Egenerated various debatesu003Cu002Fau003E. Some believed it would rival sovereign currency while others looked at the technological and data privacy issues it posed. To be more specific, those who believed it would replace sovereign currencies may have gotten it wrong for several obvious reasons while those who considered the project in light of Facebook’s data violation history and monopolistic nature could be right. u003Cu002Fpu003Eu003Cpu003EFirst, the Libra currency is said to be backed 1:1 with traditional currencies, such as the U.S. dollar, the euro, the yen, etc. Saying that Libra, the supposed secondary currency, will be an alternative to its base currency is incorrect. It raises the question of how a secondary currency relying on a primary currency for value will replace it. That being said, the possible threat is that it could manipulate users’ data. u003Cu002Fpu003Eu003Cpu003EFor instance, Hyun Song Shin, economic adviser and head of research at BIS, acknowledged that big techs involvement in digital currencies comes with some potential benefits even though it could reduce competition and create data privacy issues. Shin u003Ca href=”https:u002Fu002Fwww.bis.orgu002Fpressu002Fp190623.htm” target=”_blank” rel=”noopener nofollow”u003Ere-emphasizedu003Cu002Fau003E: The aim should be to respond to big techs entry into financial services to benefit from the gains while limiting the risks. He added:u003Cu002Fpu003Eu003Cblockquoteu003EPublic policy needs to build on a more comprehensive approach that draws on financial regulation, competition policy, and data privacy regulation.u003Cu002Fblockquoteu003Eu003Cpu003EToday, anyone can build a cryptocurrency payment system from home. However, the defining factor is that reputable organizations with verifiable track records back up Facebooks Diem.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003EMichael J. Garbadeu003Cu002Fstrongu003E is the co-founder and CEO of Education Ecosystem. He is a serial tech entrepreneur who formerly worked at Amazon, General Electric, Rebate Networks, Photobucket and Unicredit Group. Garbade has experience working in the United States, Europe, Asia and South America.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”markets_outlook”u003Eu003Cu002Ftemplateu003Ennnnnnn”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F73995.ca8bab88-9579-4620-ad94-fce514efed1c.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:39431,shares:186,tags:[{id:w,slug:av,title:Z,url:T},{id:”286″,slug:fT,title:fU,url:”u002Ftagsu002Ffacebook”},{id:el,slug:em,title:ef,url:cf},{id:”2237″,slug:”financial-services”,title:”Financial Services”,url:”u002Ftagsu002Ffinancial-services”},{id:”9259″,slug:”stablecoin”,title:”Stablecoin”,url:”u002Ftagsu002Fstablecoin”},{id:”9325″,slug:”libra”,title:”Libra”,url:”u002Ftagsu002Flibra”},{id:”9331″,slug:”calibra”,title:”Calibra”,url:”u002Ftagsu002Fcalibra”},{id:fN,slug:fO,title:fP,url:eG}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=73995®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:fL,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”successful-smart-cities-will-be-impossible-without-decentralized-techs”,url:lP,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsuccessful-smart-cities-will-be-impossible-without-decentralized-techs”,title:gS,youtubeVideoIdCover:c,cover:lQ,datePublished:fR,dateHuman:fS,humanDateTime:”2021-10-10 08:11″,dateISOFull:”2021-10-10T07:11:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:t,hour:ax,minute:E,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Rob Allen”,authorUrl:”u002Fauthorsu002Frob-allen”,authorAvatar:ee,previewText:”Blockchain technology promises to be the foundational network layer for many systems underpinning successful smart cities.”,twitterLeadText:”Is your city too crowded? As population increases, countries are building new smart cities from scratch. But to be successful, clever decentralization and incentives must be put in place, argues an entrepreneur.”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003ESmart cities are steadily garnering attention worldwide as they become points of aspiration for many jurisdictions. There is a very clear relationship in these urban utopias between the citizens for whom they are built and the systems, networks and devices that enable their safe, secure and efficient operation. Most importantly, they will be built on entirely new financial technology infrastructure that supports the flow of micropayments over financial plumbing, in a similar way that other essential utilities (water, energy, data, etc.) flow over pipes, cables and fiber.u003Cu002Fpu003Eu003Cpu003EThe principal aim of a smart city is to optimize city functions and promote economic growth by leveraging cutting-edge technologies. Smart cities seek to increase operational efficiency, achieve sustainability goals such as energy efficiency and scarce resource management and, above all, improve the lives of the citizens within. u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Ftalking-digital-future-smart-cities”u003Eu003Cstrongu003Eu003Cemu003ETalking digital future: Smart citiesu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003ESome early-stage, yet promising, smart cities include Singapore, Dubai and Oslo. In Singapore, one of the worlds most densely populated cities, sensors are used to digitally u003Ca href=”https:u002Fu002Fpublications.iadb.orgu002Fpublicationsu002Fenglishu002Fdocumentu002FInternational-Case-Studies-of-Smart-Cities-Singapore-Republic-of-Singapore.pdf” target=”_blank” rel=”noopener nofollow”u003Ecollectu003Cu002Fau003E data on traffic volume and pedestrian activity. The data is then transmitted to agencies for analysis to decide on the appropriate actions both in terms of real-time flow redirection, but also for policy and planning improvements. Other areas of focus include the use of smart home technologies to address issues such as waste management and energy efficiency.u003Cu002Fpu003Eu003Cpu003EAccurate and trusted data collection from connected devices is, therefore, critical and the best way to get active participation by a citys residents to provide this data from their devices is to incentivize them to do so. Clearly, there are some very foundational concepts that also need to be in place to ensure citizens safety and wellbeing such as digital identity, personal privacy and consent of data sharing, and that will be the subject for another article.u003Cu002Fpu003Eu003Cpu003EA smart city has a responsibility to its citizens to operate and report on sustainable infrastructure and build Environmental, Social and Governance (ESG) factors into its design. Implementing incentivization schemes to encourage positive behavior will likely play an essential role in addressing the most important environmental, societal and economic issues that citizens within those cities face. Indeed, as cities take action on u003Ca href=”https:u002Fu002Fwww.un.orgu002Fsgu002Fenu002Fcontentu002Fsgu002Farticlesu002F2020-12-11u002Fcarbon-neutrality-2050-theworld%E2%80%99s-most-urgent-mission” target=”_blank” rel=”noopener nofollow”u003Eimplementingu003Cu002Fau003E the United Nations 2050 Climate Targets under the Paris Agreement, such incentivization schemes could be pivotal in helping cities reduce emissions and reach a carbon neutral future.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fexplainedu002Fhow-will-blockchain-technology-help-fight-climate-change-experts-answer”u003Eu003Cstrongu003Eu003Cemu003EHow will blockchain technology help fight climate change? Experts answeru003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EWhile smart cities with entirely integrated services are still a few years away, the use of incentivization systems based on the ability to transfer tiny amounts of value or micropayments could accelerate smart city creation. Put simply, micropayments are transactions for very small values, often fractions of cents, made in real-time as a user or device actively interact with a system or process. A topical example of this is the proliferation of COVID-19 check in and tracking processes. We arent currently rewarded for signing into public establishments but perhaps there would be a greater level of compliance if we were. Any smart city initiative that requires the collection of data for processing by the citys analytical systems, which responds with community behavioral nudging via a reward, would benefit from a payments infrastructure that supports micropayments. Effectively, all citizens and their devices become city data prosumers (producers and consumers) and are rewarded in real-time with micropayments for their participation.u003Cu002Fpu003Eu003Ch2u003ESmart cities need public buy-inu003Cu002Fh2u003Eu003Cpu003ESuccessful smart cities will have incentivization at their core. While people might generally be in favor of technological advancement to improve the quality of their lives, the abuse of personal data by centralized Big Tech platforms, in recent years, has undoubtedly caused public hesitance to partake in technology-driven information gathering.u003Cu002Fpu003Eu003Cpu003EAmid the COVID-19 pandemic, data breaches are significantly on the rise. Confirmed data breaches in the healthcare industry alone u003Ca href=”https:u002Fu002Fenterprise.verizon.comu002Fresourcesu002Freportsu002F2020-data-breach-investigations-report.pdf” target=”_blank” rel=”noopener nofollow”u003Eincreasedu003Cu002Fau003E by 58% in 2020. According to the same report, web application breaches overall doubled between 2019-2020. Smart city initiatives need to address these data privacy and security concerns, otherwise, participation in them will be hindered by concerns from citizens about how their data is being used when adopting the technology.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsmart-cities-are-the-future-but-they-might-threaten-privacy”u003Eu003Cstrongu003Eu003Cemu003ESmart cities are the future, but they might threaten privacyu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003ETherefore, consent-focused and trust-building incentivization systems will be necessary to drive public endorsement of smart cities. If implemented correctly, with citizen privacy built into the design of the systems, behavioral incentivization can ensure a smoothly operating and safe city. Citizens could be benignly nudged to encourage them to respond in a particularly beneficial way, for example, to promote road safety or waste recycling. In these examples, micropayments could be paid directly and in real time for compliance with variable speed limits, rewarding children for crossing the street in a safe place, or as a gamified reward for the correct disposal of different types of waste.u003Cu002Fpu003Eu003Ch2u003EDecentralized device-based infrastructureu003Cu002Fh2u003Eu003Cpu003ESmart cities (and their citizens) will rely upon the sensors and devices built into their fabric. Connected Internet of Things (IoT) devices will be the eyes, ears and hands of the city, automatically collecting data on everything from traffic movement to environmental factors, weather, supply chain tracking and city resource management (water, energy, waste, etc.). This data will be used to inform and adapt policy as well as in real-time decision making to enable the citys systems to run smoothly.u003Cu002Fpu003Eu003Cpu003EAs new high-speed networks such as 5G or LoRaWAN deploy and the use of connected IoT devices for essential services and utilities grow, so will the need for automated and device-to-device micropayments. Use cases include electric vehicles automatically paying for tolls as they pass, automatic payment on delivery by drones, or an IoT network gateway provider being paid by the devices that they are enabling within their range. The primary requirement for these mesh networks of devices is scale, speed and security, as well as delegated authority underpinned by digital identity.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fno-more-pushes-and-pushbacks-digital-id-solves-the-privacy-dilemma”u003Eu003Cstrongu003Eu003Cemu003ENo more pushes and pushbacks: Digital ID solves the privacy dilemmau003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003ECurrent payment infrastructure cannot support tens of billions of always-connected IoT devices. The underlying infrastructure, connecting various data points, devices and stakeholders to one another, holds the key to success for the incentivization systems and overall integrity of the smart city. Distributed ledger technology promises to be the foundational network layer for many of these systems underpinning financial services, supply chain, interoperable identity systems and new decentralized economic models. In addition, decentralized ownership of the data ledgers and repositories at the core of the smart city makes corruption nearly impossible, as no one centralized entity controls access to the ledger.u003Cu002Fpu003Eu003Cpu003EFirst-generation distributed ledger technologies, or DLTs, cannot scale to meet these needs without compromising on security or decentralization, but next-generation DLTs are emerging that can address the very high throughput requirements without compromising on the security and, therefore, the trust that is essential.u003Cu002Fpu003Eu003Cpu003EIf we consider that smart cities require a new type of financial plumbing that supports all of their services and are most likely to be based on distributed ledgers, then we must consider the type of digital currency that they will use as public DLTs operate on native token economies or cryptocurrencies. Much has been written about cryptocurrencies, stablecoins and central bank digital currencies (CBDCs), and it may well be the case that some smart cities have their own CityCoin currency, but we may also need to consider a new type of currency: machine money.u003Cu002Fpu003Eu003Cpu003EIn Germany, the financial regulators are openly discussing the creation of a special type of currency to support their Industry 4.0 initiatives euro-denominated machine money that is digital cash but optimized for the super-fast transactions required by devices. This would not require the complexity of wholesale CBDCs that are being proposed for national financial institutions or the fully offline, wallet-based requirements of a retail CBDC equivalent of digital cash. This smart city machine money would be less complex because the transactions will be more straightforward transfers of tokenized central-bank money and may only be intermittently connected to a financial institution. The architecture for these must be robust against cyber-attacks, network failures and equipment malfunctions, but will probably require less regulatory intervention.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fblockchain-technology-can-change-the-world-and-not-just-via-crypto”u003Eu003Cstrongu003Eu003Cemu003EBlockchain technology can change the world, and not just via cryptou003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Ch2u003EDLT-based infrastructure will be the financial arteries of all-new smart citiesu003Cu002Fh2u003Eu003Cpu003EThese may seem futuristic thoughts, but smart cities are being planned, designed and implemented around the world already, and they all have to consider sustainability and ESG factors in their designs. As global populations grow and as we try to address and adapt to climate change, food security, renewable energy transition and financial inclusion, technology will dominate our urban planning and development. u003Cu002Fpu003Eu003Cpu003EFrom Dubai, Beijing and Singapore and the upgrades of existing urban centers, to massive new cities in Africa, it is likely that we will see rewards-based incentive systems using micropayments to nudge and direct citizen behaviors to achieve an optimal operational equilibrium and measurable sustainability outcomes. To achieve this, fast and secure DLT-based financial infrastructure will be deployed like the pipes, cables and fiber optics of other utilities, enabling the flow of micropayments to be the commercial and behavioral lifeblood of all new cities. u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003ERob Allenu003Cu002Fstrongu003E is an entrepreneur in residence at Eftpos Payments Australia. Rob is involved in a number of different DLT projects, serving as a Governing Council Member of Hedera Hashgraph and a director at supply chain DLT firm Datahash. Rob is also the CEO and founder of Nodl, a consultancy focused on sustainable development applications of blockchain technology, adding to the expertise he has within the sector.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” data-type=”consulting_newsletter”u003Eu003Cu002Ftemplateu003E”,audio:”https:u002Fu002Fs3.cointelegraph.comu002Faudiou002F73983.a04e6f8c-480a-4579-8987-50f284af33cb.mp3″,facebookShares:d,twitterShares:d,linkedinShares:d,redditShares:d,views:9580,shares:82,tags:[{id:w,slug:av,title:Z,url:T},{id:eX,slug:eY,title:eZ,url:e_},{id:ff,slug:fg,title:fh,url:fi},{id:gU,slug:gV,title:gW,url:gX},{id:el,slug:em,title:ef,url:cf},{id:”7733″,slug:”smart-city”,title:”Smart City”,url:”u002Ftagsu002Fsmart-city”},{id:”9308″,slug:”dlt”,title:”DLT”,url:”u002Ftagsu002Fdlt”},{id:”9329″,slug:”cbdc”,title:”CBDC”,url:”u002Ftagsu002Fcbdc”}],topics:[],relatedPosts:[],trackingPixelUrl:”https:u002Fu002Fzoa.cointelegraph.comu002Fpixel?postId=73983®ionId=1″,showShares:b,showStats:b,isNoIndex:a},{id:fM,isDeleted:a,isDisclaimerHidden:d,isSponsored:a,isPressRelease:a,isExplained:a,slug:”navigating-the-nft-minefield-it-should-be-made-easy-for-first-time-buyers”,url:lR,absoluteUrl:”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnavigating-the-nft-minefield-it-should-be-made-easy-for-first-time-buyers”,title:gT,youtubeVideoIdCover:c,cover:lS,datePublished:”2021-10-09″,dateHuman:”Oct 09, 2021″,humanDateTime:”2021-10-09 20:22″,dateISOFull:”2021-10-09T19:22:00+01:00″,publishedDateTimeObject:{year:y,month:t,day:cg,hour:fe,minute:fV,second:f,millisecond:f},categorySlug:as,categoryUrl:R,categoryName:at,authorName:”Simon Yu”,authorUrl:”u002Fauthorsu002Fsimon-yu”,authorAvatar:ee,previewText:”In order to sustain the growth of NFTs, it is important that new buyers arent deterred from purchasing NFTs due to high gas fees.”,twitterLeadText:”How easy is it to grab yourself an NFT for the first time…? Exactly! If NFTs are to achieve wider adoption, its crucial that the entire buying process is smooth and simple, argues @SimonYuSEA, CEO of @stormxio”,badgeSlug:au,badgeName:S,fullText:”u003Cpu003EWhether its baseball players or shiny Pokemon cards, collectibles have been a cultural mainstay in human behavior since the Renaissance. Memorabilia from famous films or items of clothing worn by a celebrity can be auctioned and sold for eye-watering amounts. Take the prototype Batmobile from the 1960s Batman TV show, it was u003Ca href=”https:u002Fu002Fwww.theverge.comu002F2013u002F1u002F20u002F3897238u002Fbatmobile-fetches-4-2-million-at-auction” target=”_blank” rel=”noopener nofollow” data-amp=”https:u002Fu002Fwww-theverge-com.cdn.ampproject.orgu002Fcu002Fsu002Fwww.theverge.comu002Fplatformu002Fampu002F2013u002F1u002F20u002F3897238u002Fbatmobile-fetches-4-2-million-at-auction”u003Esoldu003Cu002Fau003E for $4.2 million. With collectibles, the concept itself is simple: An item has value based on its scarcity. The less of it there is, the more its worth.u003Cu002Fpu003Eu003Cpu003EIt is this concept that is the driving principle behind the explosive growth of u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-world” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fwhat-are-nfts-and-why-are-they-revolutionizing-the-art-worldu002Famp”u003Enonfungible tokensu003Cu002Fau003E (NFTs). Largely bought and sold on the Ethereum blockchain, NFTs are essentially collectibles that have been digitized. Whether it’s the insanely popular and u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fsotheby-s-auction-sets-new-world-record-for-11-8m-cryptopunk-sale” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fsotheby-s-auction-sets-new-world-record-for-11-8m-cryptopunk-saleu002Famp”u003Elimited CryptoPunk avatarsu003Cu002Fau003E oru003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fnifty-news-jack-dorsey-sells-genesis-tweet-for-2-9m-nfts-save-wild-pandas-and-more” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fnifty-news-jack-dorsey-sells-genesis-tweet-for-2-9m-nfts-save-wild-pandas-and-moreu002Famp”u003E Jack Dorseys first-ever tweetu003Cu002Fau003E, NFTs are big money and those who managed to nab a rare NFT will always have proof of ownership, as this data lives in the blockchain.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fart-reimagined-nfts-are-changing-the-collectibles-market” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fart-reimagined-nfts-are-changing-the-collectibles-marketu002Famp”u003Eu003Cstrongu003Eu003Cemu003EArt reimagined: NFTs are changing the collectibles marketu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EBut, just how easy is it to grab yourself an NFT?u003Cu002Fpu003Eu003Ch2u003EGas doesnt come cheapu003Cu002Fh2u003Eu003Cpu003EIn the same way that Bitcoin (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fbitcoin-price”u003EBTCu003Cu002Fau003E) and Ether (u003Ca href=”https:u002Fu002Fcointelegraph.comu002Fethereum-price”u003EETHu003Cu002Fau003E) are acquired, NFTs can only be obtained through mining. For seasoned buyers and sellers in the crypto space, the process of mining and paying gas fees a sum someone must pay to process their crypto transactions is nothing new. For first-time buyers dipping their toes into the NFT waters, however, the mining process could feel like a nasty bite from a shark.u003Cu002Fpu003Eu003Cpu003EAlthough its not a common practice, a few NFT launches utilize a bonding curve to determine the price of an NFT. This is how liquidity is created in the NFT market. In laymans terms, this means that the price of an NFT asset is determined by only a finite amount of block space. With an ever-increasing demand on blockchains like Ethereum, network fees have the tendency to skyrocket.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnewsu002Fethereum-fees-are-skyrocketing-but-traders-have-alternatives” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnewsu002Fethereum-fees-are-skyrocketing-but-traders-have-alternativesu002Famp”u003Eu003Cstrongu003Eu003Cemu003EEthereum fees are skyrocketing But traders have alternativesu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EIf you’re a miner, you have the liberty to select transactions that come with a high fee, so miners are lining their pockets at the expense of the buyer. Now, this state of affairs is normal for crypto natives. For someone new to crypto, however, the whole mining fiasco can be confusing, unacceptable and deeply unjust, which isnt a completely unreasonable viewpoint to have if youre a novice in the market.u003Cu002Fpu003Eu003Cpu003ESo, how can this imbalance of power be readjusted so new buyers of NFTs do not have to suffer from high gas fees?u003Cu002Fpu003Eu003Ch2u003ESave a place in the queue u003Cu002Fh2u003Eu003Cpu003EWhen we launched its shrug NFT, digitizing an infamous emoji that had become a popular culture meme, it was acutely aware of the aforementioned issues. Ultimately, we needed to find a way to lessen the activity on the chain, thus reducing the gas fees, when hundreds of people are trying to mine an NFT. Early NFT platforms have been struggling with processing streams of transactions, which for buyers can lead to a cumbersome experience and higher gas fees that they need to fork out to just get their transaction approved.u003Cu002Fpu003Eu003Cpu003Eu003Cstrongu003Eu003Cemu003ERelated: u003Cu002Femu003Eu003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fthe-nft-marketplace-how-to-buy-and-sell-nonfungible-tokens” data-amp=”https:u002Fu002Fcointelegraph-com.cdn.ampproject.orgu002Fcu002Fsu002Fcointelegraph.comu002Fnonfungible-tokens-for-beginnersu002Fthe-nft-marketplace-how-to-buy-and-sell-nonfungible-tokensu002Famp”u003Eu003Cstrongu003Eu003Cemu003EThe NFT marketplace: How to buy and sell nonfungible tokensu003Cu002Femu003Eu003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003Eu003Cpu003EThe answer to these lingering problems lies in the implementation of a queue system. Some NFT platforms have built infrastructure that can increase the speed of blockchain transactions, which leads to better user experiences. Creating a protocol where buyers have to wait in line to mint their NFT while also giving a window of time in which to do it will solve the major discrepancies in the entire minting process, which currently puts buyers at a disadvantage.u003Cu002Fpu003Eu003Cpu003EA queue system creates a fairer marketplace, as it minimizes the possibility of customers competing for the same NFT and losing their gas fees. As NFTs continue to explode in popularity and grip the mainstreams imagination (and our wallets), it is important that NFT platforms make their blockchain-hosted marketplaces a fairer and more inviting place for buyers looking for the latest digital collectible.u003Cu002Fpu003Eu003Ch2u003EThe dominance of whales in the marketu003Cu002Fh2u003Eu003Cpu003EDespite the hype and eye-watering amounts of money circulating through the NFT space, the average price of an NFT sold on SuperRare is 2.15 Ether, or around $5,800, according to rankings on OpenSea. This begs the question: Who exactly is buying the NFTs? Are first-time buyers potentially being pushed out by a small group of buyers with deep crypto pockets?u003Cu002Fpu003Eu003Cpu003EEven implementing a queuing system does not change the fact that the market is largely dominated by crypto whales. As the name implies, a crypto whale refers to individuals or entities that hold large amounts of Bitcoin or other cryptocurrencies. This is a problem in the wider crypto space, as it means people who hold enough Bitcoin have the potential to manipulate currency valuations.u003Cu002Fpu003Eu003Cpu003ESpecifically with NFTs, most of the people purchasing these nonfungible tokens are crypto whales. For example, only 2.3% of sellers on the Rarible marketplace are making up 50% of NFT sales. This is further amplified on OpenSea, arguably one of the biggest NFT marketplaces, where only 1.9% of its sellers make up half of the NFT sales. Essentially, what is happening is that whales are buying up projects early and end up wielding too much influence on the reseller market, practically pricing out first-time buyers.u003Cu002Fpu003Eu003Cpu003EAs a result, people who dont live and breathe crypto arent engaging in the market as much perhaps because there simply isnt any room for them to do so.u003Cu002Fpu003Eu003Cpu003ETo lessen the dominance of crypto whales, more needs to be done to educate the mainstream audience on how to purchase NFTs so that it doesnt remain the preserve of these dominant holders. We still have 197 of our shrug NFTs remaining. Our hope is that we can attract new users into the NFT space who could use the experience of buying their first NFT as a jumping-off point into the wider NFT marketplace.u003Cu002Fpu003Eu003Cpu003EThere is so much potential for NFTs to finally bring the world of crypto fully into the mainstream, as it essentially takes a concept that many people understand in the physical world and digitizes the whole driving force behind it. At the heart of it, collectibles are meant to be a fun and lucrative activity for those who choose to partake in it. NFTs should not be any different.u003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThis article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cp class=”post-content__disclaimer”u003Eu003Cemu003EThe views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.u003Cu002Femu003Eu003Cu002Fpu003Eu003Cdivu003Eu003Cdiv style=”background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;”u003Eu003Cstrongu003ESimon Yuu003Cu002Fstrongu003E is the CEO and co-founder of StormX. He has been in the blockchain space since 2015 and has been an avid speaker and early builder of the industry. Simon has been featured in Forbes, Readers Digest, Nasdaq, Business Insider and more.u003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Ctemplate data-name=”subscription_form” 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b”,coinTradeVol:cN,coinTradeVolFormatted:cO,supply:cP,supplyFormatted:cQ},{id:M,name:aW,label:aX,url:aY,value:le,valueAltDesktop:le,valueAltMobile:le,changePercentage:ia,changeForWeek:1.16,changeForWeekFormatted:”+1.16%”,changeForMonth:-11.28,changeForMonthFormatted:”-11.28%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:458037661141.14703,mktcapFormatted:”458.04 b”,open:14.14,openFormatted:”14.140″,high:18.53,highFormatted:”18.530″,low:12.73,lowFormatted:”12.730″,volume24hour:11437550866.808544,volume24hourFormatted:”11.44 b”,coinTradeVol:cR,coinTradeVolFormatted:cS,supply:cT,supplyFormatted:cU},{id:aZ,name:A,label:A,url:a_,value:lf,valueAltDesktop:lf,valueAltMobile:lf,changePercentage:rM,changeForWeek:-1.4,changeForWeekFormatted:pi,changeForMonth:-14.17,changeForMonthFormatted:”-14.17%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:19894896982.627705,mktcapFormatted:”19.89 b”,open:287.57,openFormatted:”287.57″,high:376.76,highFormatted:”376.76″,low:256.49,lowFormatted:”256.49″,volume24hour:1275355081.2501662,volume24hourFormatted:”1.28 b”,coinTradeVol:cV,coinTradeVolFormatted:cW,supply:cX,supplyFormatted:cY},{id:a$,name:ba,label:bb,url:bc,value:”0.65″,valueAltDesktop:rQ,valueAltMobile:rQ,changePercentage:”+1.75%”,changeForWeek:5.75,changeForWeekFormatted:”+5.75%”,changeForMonth:-7.03,changeForMonthFormatted:”-7.03%”,isUp:b,isDown:a,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:46640582988.081184,mktcapFormatted:”46.64 b”,open:.6403,openFormatted:”0.64″,high:.8597,highFormatted:ar,low:.5812,lowFormatted:”0.58″,volume24hour:6829210310.4423275,volume24hourFormatted:”6.83 b”,coinTradeVol:cZ,coinTradeVolFormatted:c_,supply:c$,supplyFormatted:da},{id:bd,name:be,label:bf,url:bg,value:lg,valueAltDesktop:lg,valueAltMobile:lg,changePercentage:”-0.18%”,changeForWeek:pv,changeForWeekFormatted:pw,changeForMonth:10.51,changeForMonthFormatted:”+10.51%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:505273902601.7005,mktcapFormatted:”505.27 b”,open:3023.52,openFormatted:”3,024″,high:3978.68,highFormatted:”3,979″,low:2734.21,lowFormatted:”2,734″,volume24hour:9366787956.136114,volume24hourFormatted:”9.37 b”,coinTradeVol:db,coinTradeVolFormatted:dc,supply:dd,supplyFormatted:de},{id:bh,name:bi,label:bj,url:bk,value:”2.48″,valueAltDesktop:rR,valueAltMobile:rR,changePercentage:”-5.77%”,changeForWeek:13.49,changeForWeekFormatted:”+13.49%”,changeForMonth:16.15,changeForMonthFormatted:”+16.15%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:59592004846.38976,mktcapFormatted:”59.59 b”,open:2.577,openFormatted:”2.58″,high:3.398,highFormatted:”3.40″,low:2.245,lowFormatted:”2.25″,volume24hour:7703089312.35138,volume24hourFormatted:”7.70 b”,coinTradeVol:df,coinTradeVolFormatted:dg,supply:dh,supplyFormatted:di},{id:ae,name:bl,label:bm,url:bn,value:eV,valueAltDesktop:eV,valueAltMobile:eV,changePercentage:iy,changeForWeek:1.54,changeForWeekFormatted:”+1.54%”,changeForMonth:-2.78,changeForMonthFormatted:pF,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:444198203654.442,mktcapFormatted:”444.20 b”,open:lh,openFormatted:eW,high:lh,highFormatted:eW,low:lh,lowFormatted:eW,volume24hour:328957553571.1488,volume24hourFormatted:”328.96 b”,coinTradeVol:dj,coinTradeVolFormatted:dk,supply:dl,supplyFormatted:dm},{id:bo,name:bp,label:bq,url:br,value:li,valueAltDesktop:li,valueAltMobile:li,changePercentage:im,changeForWeek:-9.78,changeForWeekFormatted:”-9.78%”,changeForMonth:-25.42,changeForMonthFormatted:”-25.42%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:b,mktcap:22760576855.79961,mktcapFormatted:”22.76 b”,open:8.256,openFormatted:”8.26″,high:10.89,highFormatted:”10.89″,low:7.354,lowFormatted:”7.35″,volume24hour:429657261.810834,volume24hourFormatted:”429.66 m”,coinTradeVol:dn,coinTradeVolFormatted:do_,supply:dp,supplyFormatted:dq},{id:bs,name:bt,label:bu,url:bv,value:lj,valueAltDesktop:lj,valueAltMobile:lj,changePercentage:iY,changeForWeek:pT,changeForWeekFormatted:pU,changeForMonth:-7.81,changeForMonthFormatted:”-7.81%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:5403471468.429156,mktcapFormatted:rE,open:6.229,openFormatted:”6.23″,high:8.329,highFormatted:”8.33″,low:5.632,lowFormatted:”5.63″,volume24hour:723667382.8000572,volume24hourFormatted:”723.67 m”,coinTradeVol:dr,coinTradeVolFormatted:ds,supply:dt,supplyFormatted:du},{id:bw,name:bx,label:by,url:bz,value:lk,valueAltDesktop:lk,valueAltMobile:lk,changePercentage:”-0.85%”,changeForWeek:7.08,changeForWeekFormatted:”+7.08%”,changeForMonth:-11.69,changeForMonthFormatted:”-11.69%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:16465860210.387196,mktcapFormatted:”16.47 b”,open:16832.93,openFormatted:”16,833″,high:22351.44,highFormatted:”22,351″,low:15147.53,lowFormatted:”15,148″,volume24hour:546820983.6738578,volume24hourFormatted:”546.82 m”,coinTradeVol:dv,coinTradeVolFormatted:dw,supply:dx,supplyFormatted:dy},{id:ad,name:bA,label:bB,url:bC,value:ll,valueAltDesktop:ll,valueAltMobile:ll,changePercentage:”-2.52%”,changeForWeek:-3.56,changeForWeekFormatted:”-3.56%”,changeForMonth:4.71,changeForMonthFormatted:”+4.71%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:20561011073.758408,mktcapFormatted:”20.56 b”,open:1112.97,openFormatted:”1,112.97″,high:1449.6,highFormatted:”1,449.60″,low:996,lowFormatted:”996.00″,volume24hour:1549132217.5059283,volume24hourFormatted:”1.55 b”,coinTradeVol:dz,coinTradeVolFormatted:dA,supply:dB,supplyFormatted:D},{id:af,name:bD,label:bE,url:bF,value:lm,valueAltDesktop:lm,valueAltMobile:lm,changePercentage:”-0.77%”,changeForWeek:3.9,changeForWeekFormatted:”+3.90%”,changeForMonth:-4.55,changeForMonthFormatted:”-4.55%”,isUp:a,isDown:b,isVisibleOnDesktop:b,isVisibleOnMobile:b,mktcap:200925006499.06787,mktcapFormatted:”200.93 b”,open:1.541,openFormatted:rB,high:2.033,highFormatted:”2.03″,low:1.39,lowFormatted:”1.39″,volume24hour:5981611205.718621,volume24hourFormatted:”5.98 b”,coinTradeVol:dC,coinTradeVolFormatted:dD,supply:dE,supplyFormatted:dF},{id:ah,name:bG,label:bH,url:bI,value:ln,valueAltDesktop:ln,valueAltMobile:ln,changePercentage:iD,changeForWeek:.72,changeForWeekFormatted:rD,changeForMonth:pK,changeForMonthFormatted:pL,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:44839203455.996864,mktcapFormatted:”44.84 b”,open:351.12,openFormatted:”351.12″,high:460.77,highFormatted:”460.77″,low:315.3,lowFormatted:”315.30″,volume24hour:3735967726.1251297,volume24hourFormatted:”3.74 b”,coinTradeVol:dG,coinTradeVolFormatted:dH,supply:dI,supplyFormatted:dJ},{id:bJ,name:bK,label:bL,url:bM,value:lo,valueAltDesktop:lo,valueAltMobile:lo,changePercentage:pS,changeForWeek:rb,changeForWeekFormatted:rc,changeForMonth:2.64,changeForMonthFormatted:”+2.64%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:37573079693.786,mktcapFormatted:”37.57 b”,open:44.86,openFormatted:”44.86″,high:58.68,highFormatted:”58.68″,low:39.93,lowFormatted:”39.93″,volume24hour:1134268107.6512349,volume24hourFormatted:”1.13 b”,coinTradeVol:dK,coinTradeVolFormatted:dL,supply:dM,supplyFormatted:dN},{id:ag,name:bN,label:bO,url:bP,value:gq,valueAltDesktop:gq,valueAltMobile:gq,changePercentage:”-2.73%”,changeForWeek:-3.62,changeForWeekFormatted:”-3.62%”,changeForMonth:-10.12,changeForMonthFormatted:”-10.12%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:9827906218.169878,mktcapFormatted:”9.83 b”,open:1.115,openFormatted:gg,high:1.467,highFormatted:”1.47″,low:q,lowFormatted:ap,volume24hour:318711145.9983306,volume24hourFormatted:”318.71 m”,coinTradeVol:dO,coinTradeVolFormatted:dP,supply:dQ,supplyFormatted:dR},{id:ai,name:bQ,label:bR,url:bS,value:eV,valueAltDesktop:eV,valueAltMobile:eV,changePercentage:iy,changeForWeek:1.57,changeForWeekFormatted:”+1.57%”,changeForMonth:-2.84,changeForMonthFormatted:”-2.84%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:210742674247.49582,mktcapFormatted:”210.74 b”,open:lp,openFormatted:eW,high:lp,highFormatted:eW,low:lp,lowFormatted:eW,volume24hour:14501734573.812304,volume24hourFormatted:”14.50 b”,coinTradeVol:dS,coinTradeVolFormatted:aq,supply:dT,supplyFormatted:ce},{id:$,name:bT,label:bU,url:bV,value:lq,valueAltDesktop:lq,valueAltMobile:lq,changePercentage:”-1.67%”,changeForWeek:.2,changeForWeekFormatted:”+0.20%”,changeForMonth:-2.75,changeForMonthFormatted:qu,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:30782761363.35612,mktcapFormatted:”30.78 b”,open:1.229,openFormatted:”1.23″,high:1.611,highFormatted:rA,low:1.101,lowFormatted:gp,volume24hour:150660743.61650634,volume24hourFormatted:”150.66 m”,coinTradeVol:dU,coinTradeVolFormatted:dV,supply:dW,supplyFormatted:dX},{id:bW,name:bX,label:bY,url:bZ,value:lr,valueAltDesktop:lr,valueAltMobile:lr,changePercentage:”-1.84%”,changeForWeek:4.65,changeForWeekFormatted:”+4.65%”,changeForMonth:-21.19,changeForMonthFormatted:”-21.19%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:47396275761.18025,mktcapFormatted:”47.40 b”,open:215.12,openFormatted:”215.12″,high:290.74,highFormatted:”290.74″,low:194,lowFormatted:”194.00″,volume24hour:1868062596.9780178,volume24hourFormatted:”1.87 b”,coinTradeVol:dY,coinTradeVolFormatted:dZ,supply:d_,supplyFormatted:d$},{id:b_,name:b$,label:ca,url:cb,value:ls,valueAltDesktop:ls,valueAltMobile:ls,changePercentage:rh,changeForWeek:5.52,changeForWeekFormatted:”+5.52%”,changeForMonth:-9.44,changeForMonthFormatted:”-9.44%”,isUp:a,isDown:b,isVisibleOnDesktop:a,isVisibleOnMobile:a,mktcap:17606280392.440216,mktcapFormatted:”17.61 b”,open:18.92,openFormatted:”18.92″,high:24.75,highFormatted:”24.75″,low:16.79,lowFormatted:”16.79″,volume24hour:17694495.691477183,volume24hourFormatted:”17.69 m”,coinTradeVol:ea,coinTradeVolFormatted:eb,supply:ec,supplyFormatted:ed}]},currencies:[{id:ok,name:i,sign:ol,value:ge},{id:om,name:j,sign:on,value:gn},{id:oo,name:k,sign:op,value:gs},{id:oq,name:l,sign:gd,value:gv},{id:or,name:m,sign:os,value:gx},{id:ot,name:n,sign:ou,value:gz},{id:ov,name:o,sign:ow,value:gA},{id:ox,name:oy,sign:oz,value:gC},{id:oA,name:v,sign:gd,value:gD}],graphs:{}},types:{},user:{isAuthed:a,isAuthedBySocials:a,token:h,id:h,firstName:c,lastName:c,userName:c,avatar:c,email:c,description:c,userGaId:c,ipAddress:”18.208.154.146″,analyticsData:[],sessionId:c},vendors:{isVendorsModalShown:a,info:{},localI18n:{}},viewport:{isWindowActive:b,viewportWidth:f,viewportHeight:f,scrollTop:f,scrollIsLocked:a,breakpoint:”XS”,isOverlayVisible:a,userDeviceType:{apple:{phone:a,ipod:a,tablet:a,device:a},amazon:{phone:a,tablet:a,device:a},android:{phone:a,tablet:a,device:a},windows:{phone:a,tablet:a,device:a},other:{blackberry:a,blackberry10:a,opera:a,firefox:a,chrome:a,safari:a,device:a},any:a,phone:a,tablet:a},bottomZoneHeight:f}},serverRendered:b,routePath:gF}}(false,true,””,void 0,2,0,”_self”,null,”USD”,”EUR”,”GBP”,”JPY”,”RUR”,”KRW”,”TRY”,”default”,1,3,4,10,”en”,”CNY”,”11″,”1″,2021,”EOS”,”NEO”,”Language”,”4″,”18.87 m”,11,”xxs”,”xs”,”sm”,”md”,”lg”,”Bitcoin”,”2″,”12″,”adbutler”,”9″,”Ethereum”,5,”u002Fcategoryu002Fopinion”,”Opinion”,”u002Ftagsu002Fblockchain”,”7″,79,138,”article”,16,”Blockchain”,”cointelegraph.com”,”28″,”Ripple”,”https:u002Fu002Fcointelegraph.us3.list-manage.comu002Fsubscribeu002Fpost-json?u=2c088712615955cd2f82aa968&id=7376af3992″,”https:u002Fu002Fcointelegraph.us3.list-manage.comu002Fsubscribeu002Fpost-json?u=2c088712615955cd2f82aa968&id=aad9f6b505″,”21″,”17″,”22″,”26″,”23″,”27″,48,”u002Fbitcoin-cash-price-index”,”u002Fltc-price-index”,”u002Fxrp-price-index”,”u002Fxmr-price-index”,”_blank”,”1.00″,”2.25 b”,”0.86″,”opinion”,”Opinion “,”success”,”blockchain”,”en.LanguageType.1″,7,”es”,”Note that all trading strategies are to be used at your own risk. Before trading, we recommend to make sure that you have a clear understanding of cryptocurrencies and how they are traded.”,51,”BTC”,”u002Fbitcoin-price”,”ETH”,”u002Fethereum-price”,”3″,”LTC”,”Litecoin”,”XRP”,”6″,”BCH”,”Bitcoin Cash”,”XMR”,”Monero”,”8″,”DASH”,”Dash”,”u002Fdash-price-index”,”u002Feos-price-index”,”ZEC”,”Zcash”,”u002Fzec-price-index”,”ADA”,”Cardano”,”u002Fada-price-index”,”13″,”u002Fneo-price-index”,”14″,”TRX”,”TRON”,”u002Ftron-price-index”,”15″,”BNB”,”Binance Coin”,”u002Fbinance-coin-price-index”,”16″,”XLM”,”Stellar”,”u002Fstellar-price-index”,”USDT”,”Tether”,”u002Ftether-price-index”,”18″,”MIOTA”,”IOTA”,”u002Fiota-price-index”,”19″,”ONT”,”Ontology”,”u002Fontology-price-index”,”20″,”MKR”,”Maker”,”u002Fmaker-price-index”,”BSV”,”Bitcoin SV”,”u002Fbsv-price-index”,”DOGE”,”Dogecoin”,”u002Fdoge-price-index”,”ETC”,”Ethereum Classic”,”u002Fetc-price-index”,”24″,”XTZ”,”Tezos”,”u002Fxtz-price-index”,”XEM”,”NEM”,”u002Fnem-price-index”,”USDC”,”USD Coin”,”u002Fusdc-price-index”,”CRO”,”Crypto.com Coin”,”u002Fcrypto-com-price-index”,”29″,”ATOM”,”Cosmos”,”u002Fcosmos-price-index”,”30″,”LEO”,”UNUS SED LEO”,”u002Fleo-price-index”,”2.23 b”,”1.04 b”,”32.75 b”,”u002Ftagsu002Fadoption”,9,47,50,95,424210.89,”424.21 k”,18846512,”18.85 m”,3583446.93,”3.58 m”,117966537.6865,”117.97 m”,13266715.73,”13.27 m”,84000000,”84.00 m”,2232315382.2,99990202996,”99.99 b”,1615928.07,”1.62 m”,18874987.5,547269.74,”547.27 k”,18012897.11792741,”18.01 m”,1088097.91,”1.09 m”,10383934.76534814,”10.38 m”,194896560.64,”194.90 m”,1036927096.8408,1584718.21,”1.58 m”,12885787.5,”12.89 m”,821651232.83,”821.65 m”,33250650235.236,”33.25 b”,4521865.91,”4.52 m”,100000000,”100.00 m”,10492554758.06,”10.49 b”,100850743811.662,”100.85 b”,3116931.15,”3.12 m”,168137036,”168.14 m”,3110765116.14,”3.11 b”,50001802717.22429,”50.00 b”,51125683369.13,”51.13 b”,71385677464.76012,”71.39 b”,52469907.86,”52.47 m”,2779530283,”2.78 b”,117219001.9,”117.22 m”,1000000000,”1.00 b”,32921.4,”32.92 k”,991328.38195493,”991.33 k”,1421869.32,”1.42 m”,18871901.64423905,3921739091.04,”3.92 b”,131732977162.03833,”131.73 b”,10854227.62,”10.85 m”,210700000,”210.70 m”,26068550.72,”26.07 m”,892664975.385198,”892.66 m”,291862808.82,”291.86 m”,8999999999,”9.00 b”,2253710820.29,32751464511.471252,123645321.61,”123.65 m”,30263013692,”30.26 b”,8792016.65,”8.79 m”,280854668.307878,”280.85 m”,958733.86,”958.73 k”,985239504,”985.24 m”,”https:u002Fu002Fs3.cointelegraph.comu002Fstorageu002Fuploadsu002Fviewu002F422b8ae3bb89a5fca07ae7999226ef91.jpg”,”Adoption”,6,12,”0.17″,”0.73″,17,”1299″,”adoption”,”2021-10-16″,21,”u002Fcategoryu002Fmarket-analysis”,”Market Analysis”,15,”Large devices”,”u003E 1200px”,”Medium devices”,”u003E 992px”,”Small tablets”,”u003E 768px”,”Smartphones”,”u003E 480px”,”Extra small devices”,”u003C 480px”,”u002Ftagsu002Fnft”,”u002Fcategoryu002Fundefined”,”u002Fauthorsu002Fundefined”,”u002Ftagsu002Fbitcoin”,”u002Ftagsu002Fregulation”,”Oct 16, 2021″,23,8,”Subscribe”,”Crypto assets are a high-risk investment. You should consider whether you understand the possibility of losing money due to leverage. None of the material should be considered as investment advice.”,”youtube”,”side”,”noopener”,”0.96″,”0.15″,”0.93″,”70.97″,”9.28″,”5.46″,”6.43″,”6.49″,”72″,”cryptocurrencies”,”Cryptocurrencies”,”u002Ftagsu002Fcryptocurrencies”,”73993″,”73995″,”bitcoin”,”DeFi”,”u002Ftagsu002Fdefi”,19,”509″,”decentralization”,”Decentralization”,”u002Ftagsu002Fdecentralization”,20,”es.cointelegraph.com”,”market-analysis”,”https:u002Fu002Fhitbtc.comu002F?ref_id=5cba0be404aa3″,”https:u002Fu002Fchangelly.com?utm_source=cointelegraph&utm_medium=referral&utm_campaign=changellyctengbutton&ref_id=le9ssi8dgmskmqu0″,”https:u002Fu002Ftokenbox.iou002F”,”index”,”index_mobile”,”nofollow”,52,531,165,169,”0.24″,”0.19″,”0.82″,”0.20″,”0.16″,”90″,”0.12″,”0.14″,”42″,”2021-10-17″,”9528″,”nft”,”NFT”,”74260″,”73989″,”73983″,”73982″,”9347″,”regulation”,”Regulation”,”u002Ftagsu002Fethereum”,”2021-10-10″,”Oct 10, 2021″,”facebook”,”Facebook”,22,”cn”,”cointelegraphcn.com”,”zh”,”en.LanguageType.2″,”it”,”527″,13,”467″,”https:u002Fu002Fwww.youtube.comu002Fchannelu002FUCRqBu-grVX1p97WaX4d-OuQ”,””,”60,962″,”+1.83%”,”1.12″,”136″,”-0.02%”,”1.29″,”-0.32%”,”6.76″,”-1.27%”,”52,555″,”0.97″,”1.10″,”1.09″,”0.83″,”44,352″,”99″,”-2.18%”,”6,972,868″,”-0.39%”,”4,327,433″,”68″,”72,105,285″,”565,715″,”2.20″,”332,834″,”392,339.47″,”74275″,”u002Fnewsu002Ffasten-your-seatbelt-crypto-s-impact-on-marketing-has-only-just-begun”,”Fasten your seatbelt: Cryptos impact on marketing has only just begun”,14,”74262″,”The crypto industry royally screwed up privacy”,”The crypto industry is still waiting for its iPhone moment”,”74259″,”Truly decentralized finance will be beyond siloed blockchains”,”74258″,”The responsibility behind a crypto lenders asset listing”,”Regulators are coming for crypto: Is digital identity the answer?”,”The Metaverse, play-to-earn and the new economic model of gaming”,”One currency to rule them all: 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