AMC and Sony Are Giving Away Spider-Man NFTs

AMC’s efforts to rebound from near-bankruptcy by appealing to cryptocurrency enthusiasts have continued with the announcement that it’s giving away 86,000 non-fungible tokens (NFTs) to American members of its AMC Stubs A-List, Premiere, and Investor Connect platforms who pre-order tickets for Spider-Man: No Way Home.

The company recently started to accept payments via Bitcoin, Ethereum, and other cryptocurrencies as part of a broader push to modernize its online purchasing options. (It simultaneously added support for PayPal, Apple Pay, and other digital payment services, which typically precede a given company’s decision to start accepting crypto.)

A quick refresher: NFTs are typically pieces of art over which someone can assert ownership using the same blockchain technologies used by cryptocurrencies. Each token is supposed to be unique, and enthusiasts have spent millions of dollars on high-profile NFTs, most of which can also be obtained with a single right-click.

A still from Spider-Man: No Way Home

Spider-Man: No Way Home characters learn about NFTs

AMC says it commissioned 100 different NFTs from Cub Studios as part of this promotion. The first 86,000 people who meet the criteria mentioned above will receive a voucher that can be “redeemed at a dedicated site operated by WAX, an energy efficient, ultra-low carbon footprint blockchain and the first certified carbon neutral.”

Customers actually have to see Spider-Man: No Way Home to receive the voucher for their NFT, however, to prevent folks from buying tickets they won’t use. AMC says the vouchers will be delivered on Dec. 22 and must be redeemed by March 1, 2022. Otherwise it’ll make like an unlucky Avengers: Infinity War character.

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“Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs,” AMC CEO Adam Aron said in a statement, “and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures.” Whether or not this was said with a straight face is unknown.

AMC says that Spider-Man: No Way Home tickets went on sale today, Nov. 29; the movie will debut in theaters on Dec. 16. It’s worth noting that it says—”total production of these Sony/AMC NFTs is expected to be limited to an overall quantity of 90,000,” but doesn’t clarify how the remaining 4,000 of those NFTs will be used.